Why is Google Search So Important But So Overlooked By So Many Realtors?

Google Adwords Search For Real Estate Leads

How does Zillow, Redfin, Homes.com, Realtor.com, Boomtown, Kunversion, HomeLight, and the other big players generate leads?    They use Google, and Bing Paid advertising platforms and organic SEO to drive traffic to high converting squeeze pages, funnels, and websites with strong call to actions.  The same principles apply on other larger traffic mediums from social media sites like Facebook, Instagram, and as well.   Traffic source, to squeeze page, to follow up.

No company is doing anything truly unique but the power is all in how they setup up their call to action, categorize traffic, and handle the lead follow up.   When buying a lead your are buying a simple form fill, the questions design, search phrases, colors, buttons, etc will determine on how well the page itself performs, but a form fill is a form fill.    With Google & Bing PPC marketing is just like king of the hill and those with the deepest pockets will get the highest positions, as they will be able to out bid the competition.

Companies have also often have had terrible taste in their mouth because of experience with shady internet marketing companies selling individual keywords and marketing with 30-500% markups at times.

Google is the number one source of leads for Real Estate marketers today.   Why do you suppose Zillow, Realtor.com, Redfin, and all the lead aggregators spend so much money on PPC traffic along with their SEO because it works.   You cannot search a city name plus homes for sale anywhere on Google’s search without seeing the top lead companies that sell you leads at a mark up of 50-400% while also selling the same leads to your competitors their referral partners and more.    Take control of you real estate future with Google Adwords paid search, but don’t try to do it on your own, even mathematicians that don’t truly know the inner workings of Google’s system could cost you tens of thousands of dollars in wasted ad spend.

Another thing to consider if you have a limited budget on Google say you put a budget cap of $10.00 per day.  Most days you could spend $10.00 in ad spend before your first cup of coffee in the morning with the amount of people looking for real estate on Google Search, especially if you were on multiple keywords on multiple campaigns.    The Search Market Firm would prefer to work with clients that can afford to spend at least $1000.00 for Google Marketing, we can help you if you do less, but you won’t see the same ROI with smaller budgets and the amount of time and energy it takes to target

When we manage Google Search campaigns we look at and optimize on so many different areas but some of the most popular are listed here.

The time of the day people are looking for real estate

What type of devices where they on

What type of browser the customers were in

What was the optimal time of day for clicks vs conversions

Are we wasting money on clicks that are not converting

Do we have search terms depleting our budgets that don’t apply to out business

Is our geographic location perfect or are we getting clicks from India

How many times did the client do a search before coming a consumer

What version of ads perform better

What version of the landing page performs better

How do we measure conversion micro and macro

Do you have the correct list of negative keywords to ensure you are not paying for thing like rental when you are looking for buyers

There are so many other things we look at when optimizing your Google marketing experience but you don’t need to worry about any of that as this is what we eat, sleep and drink 

Another thing to consider when optimizing and managing google campaigns is the website or landing page itself actually doing its job.  NOT ALL REAL ESTATE WEBSITE ARE CREATED EQUAL.  We have had clients that think their website is the best thing since sliced bread, but after we have a high converting real estate campaign that we have used time and time again and send $500 worth of traffic to it and it doesn’t perform then we know your website is broke.  We also create and sell high converting real estate marketing funnels that are tried and true.  The Search Market Firm will need to find is the sweet spot for Return on Investment for your real estate business, depending on what your overall business goals, whether you are trying to generate Buyers, Sellers, Motivated Sellers, Distressed Properties, Foreclosure Leads, or anything people can search online.