Facebook Marketing For Real Estate, 21 Ways To Generate Realtor Business


Facebook Marketing For Real Estate

21 Ways To Generate Realtor Business With Facebook


Facebook marketing for real estate


  1. Get Social- Facebook Marketing For Real Esate is the number 1 Social Media Platform hands down for realtors.  If you want to generate high quality real estate estate leads, then touch on your your Facebook Marketing Strategies now.
  2. DO create a dedicated business page for your real estate business. Make sure to have high quality photo’s and logo, put a nice description and highlight yourself as an agent.   As a realtor YOU MUST CREATE A BUSINESS PAGE FOR ANALYTICS and your business tracking pixel.
  3. Use your one time “convert to business page” feature facebook allows you  to automatically add all off of your personal contacts to your facebook business page and keep your personal page without touching it.
  4. Use Facebook’s demographic targeting to drive traffic to dedicated sales funnel and landing pages and to generate leads.
  5. Use Facebook to target homeowners with your home valuation tool.
  6. Utilize Facebook’s Tracking Pixel on every single website, landing page, and sales funnel created.   The pixel will give you a deep insight into your users and help close the loops of your client when re-marketing to your leads.
  7. Create a retargeting/re-marketing campaign. Target clients depending on what they were doing on your website. If someone is looking to sell their home don’t be sending them buyer ads or listings to look at.
  8. Utilize the deep rich demographic targeting for your lead generation campaigns. Did you know you can target homeowners that make over 100,000$ a year, in a specific location, that recently were looking at new homes online?
  9. Share you client stories online.  Facebook make top of mind awareness simple.
  10. Post client video testimonials of Facebook, paint the picture of how much of an amazing realtor you actually are.Facebook marketing for real estate
  11. Utilize Facebook groups to connect with more and more people.  Be a people person, find niche groups and make friends.  Sometimes post industry news and news worthy info in the groups, don’t over do it, but do do it.   Share often and share quality.
  12. Create a local Investor Facebook group.  Create a watering hole to meet new investors, find them on facebook, have regular meet ups.
  13. Create helpful tabs on your Facebook page that will redirect your clients into your sales funnels or websites.
  14. Don’t just like stuff all the time people are humans and like to communicate talk and actually comment on peoples posts, engage humans.   Comments and thoughts go so much further in social media that simply liking a post. Likes are one thing comments are whole different animal, try and see the results of engagement.
  15. Utilize the power of video, utilize Facebook Live to do walk through of homes to show off amenities. Utilize your phone camera to capture the fun times as a realtor.
  16. Use Facebook demographic targeting to promote open houses.  Target all of the neighbors within 1-2 miles of the house to help promote your open houses
  17. Use Facebook social share icons on your IDX website and sales funnels so people can easily share your house photos, events, properties, and more.
  18. We always recommend always having your listings on your own idx website on your own website and then you should share all of your listings with social share icons from your own website.  This way when people click on it it drive all the traffic back to your site increasing your SEO.
  19. Share interest and fun facts about the areas you are the expert in.
  20. Create and share local entertainment guides via Facebook.
  21. Utilize Facebook to promote first time homebuyer classes.  Invite people to it, use paid ads to drive more traffic, share to your friends lists and to your groups.
  22. Be fun quirky and weird.  Use social media to show off your personality.  People like people that are fun, loud, obnoxious, edgy, and more.
  23. Post and share fancy homes in the area that are not your listings. Talk about what’s on the market, what are hot deals. Create a following by making yourself an industry expert.


14 Ways To Leverage Instagram For Real Estate Marketing

Instagram For Real Estate Marketing A Realtors Guide To Instagram 14 Ways To Leverage Instagram For Real Estate Marketing.

When Instagram For Real Estate Marketing, Make Sure To Follow These Conversion Increasing Tips…  

  1. When using Instagram for real estate marketing, make sure to use only the highest quality of photos. Try to just remind people of what you do for a living, keep it fun and light, don’t sell, but use instagram to stay on the top of your customers mind.  Just remind them about what it is you do with content in context to your audience.

  2. If your going to perform instagram for real estate marketing try image enhancement services. Image Enhancement will take the quality of your photos to the next level, Instagram is very heavily focused on imagery and video, make sure your photos look as good as possible.
  3. Utilize your cell phone’s video camera to perform video walk though of homes.  Share and post these video walk throughs on Instagram.
  4. Utilize your cell phone or go-pro to do small video posts about significant places in the community you sell real estate in.   Be the community expert and what better, than to show your audience though rich video and pictures.  Not only be the Real Estate marketing expert in your neighborhood, but also really learn the area and know the schools, the favorite cafe’s, and more.
  5. Utilize Instagram paid adverting to direct target market consumers.  Use facebook’s adverting platform you can feed off of their advanced demographic targeting to people on Instagram.  Using Instagram you can make yourself a local celebrity for a small amount of money.  We recommend separate campaigns for Instagram vs Facebook to truly know what platform is delivering better results.
  6. Use Instagram to post client experiences and to tell client stories. The proof is in the pudding when it comes to showing people what you do. Don’t just sell sell sell. Give people quality content to follow, like and watch…. Paint the picture, be good at story telling and it will help you grow a huge following.
  7. Create MiniScripts and dedicated storylines for short video listings or hire a videographer.
  8. Use hyperlapse videos to showcase homes, discussions and hot topics when using instagram for real estate marketing.
  9. Record client testimonial videos on your Iphone at the closing table.  Record and document the key hand off and ensure you tag the clients in the post as well.
  10. Automatically add your posts to twitter and facebook at the same time you post on Instagram.  Using a social media marketing tool like hootsuite or our zoho social to push these posts to multiple platforms.
  11. Be simple and unique and use your camera on your smart phone to record Tips or tricks for clients. Post Instagram Real Estate Marketing content at-least once every week.  Take 15 minutes to record content to share.
  12. Take advantage of relevant hash tags.  Make sure to #hashtag your posts in Instagram, it will help your content get found when people are looking up hash tagged content.
  13. Make sure to like and comment on other user posts. Social media is a two way street make sure you engage with people as well.
  14. Utilize professional digital marketing agencies like The Search Market Firm.  TSMF will help you grow your Real Estate Instagram Page to an astronomical level.  Want to get thousands of followers on your instagram in a VIRAL type Manner?

Learn more about how The Search Market Firm can help you with Instagram Marketing For Real Estate Now!




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“What is a good mouse trap without any mice? What good is mice without a trap”

“Whats good is a mouse trap without any mice? What good is mice without a trap”

We often have wondered the same thing.  If we build a very nice “Mouse Trap” a website but we don’t send a bunch of mice through it, are we actually doing ourselves justice?

Most business have not figured out its a two step approach.  One is build the mouse trap, two is send as many mice through it as possible.

Build an amazing real estate website build for lead conversion= Mouse Trap

Send mice through= Google PPC Traffic, Bing, Facebook, Content Strategy, SEO traffic, Email traffic, Yahoo, Yelp, Pinterest, and more.

People ofter build a beautiful website, but then they don’t realize the time, energy, and hard earned cash it will actually get mice to the trap.

Mouse Trap= Conversion Optimized Website, Landing Pages, And Marketing Funnels.

Traffic= Google PPC, SEO, Email, Content Creation, Bing, Yahoo, Etc.

Let The Search Market Firm build you a proper mouse trap and help you help our mice buy the homes of their dreams.