Home Valuation Leads

Get Home Valuation Leads Now

The Search Market Firm has just Launched www.GetHomeValuesOnline.Com
GetHomeValuesOnline.com Is you source for Home Valuation Leads.  Learn how our team will ensure your Real Estate Sales Funnel is fully functional.  This tool helps you need to generate seller leads, buyer leads, and potential refinance opportunities for your referral partners.    

Please visit www.GetHomeValuesOnline.Com to get signed up to use this amazing new tool.    Home valuation leads are great because you are getting to the potential seller before its too late in the game.  Many times during the sellers are in the exploratory stage of the process, but then if you follow up with amazing Content Strategy and Social Media Marketing then you will be the number one choice when these folks are ready to buy or sell.

Get an amazing Return On Investment on every single dollar spent with home valuation leads.   Every real estate agent knows Real Estate Listings bring in buyers, and if we can full your pipeline with additional listing appointments and listings, and you compound the buyers on top of that, then you will be setup for success.  

Why Home Valuation Leads For Realtors?

Drip Text Messaging

Automated Engaging Text Messaging 

Social Media Marketing

Social Media Marketing

Google Adwords Marketing

Why is Google Search So Important But So Overlooked By So Many Realtors?

Google Adwords Search For Real Estate Leads

How does Zillow, Redfin, Homes.com, Realtor.com, Boomtown, Kunversion, HomeLight, and the other big players generate leads?    They use Google, and Bing Paid advertising platforms and organic SEO to drive traffic to high converting squeeze pages, funnels, and websites with strong call to actions.  The same principles apply on other larger traffic mediums from social media sites like Facebook, Instagram, and as well.   Traffic source, to squeeze page, to follow up.

No company is doing anything truly unique but the power is all in how they setup up their call to action, categorize traffic, and handle the lead follow up.   When buying a lead your are buying a simple form fill, the questions design, search phrases, colors, buttons, etc will determine on how well the page itself performs, but a form fill is a form fill.    With Google & Bing PPC marketing is just like king of the hill and those with the deepest pockets will get the highest positions, as they will be able to out bid the competition.

Companies have also often have had terrible taste in their mouth because of experience with shady internet marketing companies selling individual keywords and marketing with 30-500% markups at times.

Google is the number one source of leads for Real Estate marketers today.   Why do you suppose Zillow, Realtor.com, Redfin, and all the lead aggregators spend so much money on PPC traffic along with their SEO because it works.   You cannot search a city name plus homes for sale anywhere on Google’s search without seeing the top lead companies that sell you leads at a mark up of 50-400% while also selling the same leads to your competitors their referral partners and more.    Take control of you real estate future with Google Adwords paid search, but don’t try to do it on your own, even mathematicians that don’t truly know the inner workings of Google’s system could cost you tens of thousands of dollars in wasted ad spend.

Another thing to consider if you have a limited budget on Google say you put a budget cap of $10.00 per day.  Most days you could spend $10.00 in ad spend before your first cup of coffee in the morning with the amount of people looking for real estate on Google Search, especially if you were on multiple keywords on multiple campaigns.    The Search Market Firm would prefer to work with clients that can afford to spend at least $1000.00 for Google Marketing, we can help you if you do less, but you won’t see the same ROI with smaller budgets and the amount of time and energy it takes to target

When we manage Google Search campaigns we look at and optimize on so many different areas but some of the most popular are listed here.

The time of the day people are looking for real estate

What type of devices where they on

What type of browser the customers were in

What was the optimal time of day for clicks vs conversions

Are we wasting money on clicks that are not converting

Do we have search terms depleting our budgets that don’t apply to out business

Is our geographic location perfect or are we getting clicks from India

How many times did the client do a search before coming a consumer

What version of ads perform better

What version of the landing page performs better

How do we measure conversion micro and macro

Do you have the correct list of negative keywords to ensure you are not paying for thing like rental when you are looking for buyers

There are so many other things we look at when optimizing your Google marketing experience but you don’t need to worry about any of that as this is what we eat, sleep and drink 

Another thing to consider when optimizing and managing google campaigns is the website or landing page itself actually doing its job.  NOT ALL REAL ESTATE WEBSITE ARE CREATED EQUAL.  We have had clients that think their website is the best thing since sliced bread, but after we have a high converting real estate campaign that we have used time and time again and send $500 worth of traffic to it and it doesn’t perform then we know your website is broke.  We also create and sell high converting real estate marketing funnels that are tried and true.  The Search Market Firm will need to find is the sweet spot for Return on Investment for your real estate business, depending on what your overall business goals, whether you are trying to generate Buyers, Sellers, Motivated Sellers, Distressed Properties, Foreclosure Leads, or anything people can search online.

 

Zillow Cutting Agents Our Even Further

Wow and all of you agents have been feeding this data company all of their test data for years.  Do you want to advertise and get traffic the same place Zillow does?   Try Google to generate your own leads. Don’t let these conglomerates eat your lunch and then reserver it to you.  We at The Search Market Firm can show you a better way…. So now not only are they still selling you leads now they are going to cut you out of all your deals and take even more from you the agent.   For more information on how to be in control of your own marketing you should book a free consultation from The Search Market Firm today.

https://www.inman.com/2018/04/12/zillow-will-begin-buying-and-selling-homes-using-agents/

 5 our of the 7 top Positions are lead companies…. 🤔🤔🤔🤔🤔

The True Value of Home Valuation Leads.

As a realtors there are many different ways to generate leads, but we have found home valuation leads with our new custom home valuation tool seems to be a true blessing to our real estate clients.   There are a ton of people each and every day on Google and Bing searching things like “What is My Home Worth”, “Home Values In Portland”, “Find Out What My Home Is Worth”, “What Would My Home Sell For”, and so forth.   We have also has a tremendous amount of luck with social media targeting as well through facebook and instagram for people that are looking to sell their homes.

The Search Market Firm has launched a new home valuation tool to create high quality listing leads for realtors.  We drive traffic from Google, Bing, Facebook and other traffic sources to generate a large number of leads for our referral partners.  We deliver true value to the agents as well as their clients as the tool keeps the agents updated of property values and comparable sales data monthly.

We are looking to feature 3-5 top local real estate agents on the top search phrases on the number one marketing medium in the world- Google.    We are looking for serious partners or teams that want a large influx of leads here in our local market.   There are only so many search phrases and areas we can feature agents and we do work on a first come, first serve basis.  So if you want to be one of the first companies to utilize our new state of the art tool them let us know as soon as you can, we do work on a first come first serve basis.  The tool will be available to all agents and offices, but we will be limited on the amount of keywords and Google marketing in our home territories as demand has been high for the tool.

 

 

Real Estate Sales Funnels

Have You Mastered Your Real Estate Sales Funnel Yet?

Real Estate Sales Funnel 101

Do you have a true Real Estate Sales Funnel that is allowing you to sell as much real estate as possible by increasing your sphere of influence and marketing channels? 

95% of realtors we come into contact with have never truly mastered a pristine Real Estate Sales Funnel for their business, we know this because they are still part of the 95%.  Realtors are still overpaying to buy the same leads Zillow, Trulia and Realtor generate and sell to the highest bidder.   Why not use similar Real Estate Sales Funnels the same way the large lead generation companies do.  

Think about a different approach.     Create your own real estate sales funnel now.   Differentiate, Disrupt, Disturb,  And Dominate the market. The best way to maximize Real Estate ad spend revenue off of Google, Bing, And Facebook is to create highly targeted landing pages that are built for conversions.  Drive traffic to that landing pages via the main traffic sources out there like Google, Facebook, Instagram, Email Marketing, Blogs, Bing, and more.   How do you think Boomtown, Real Geeks, Tiger Leads, Bold Leads, and all the major lead companies generate leads, they build niche sales and marketing funnels then drive traffic via Google paid marketing.

In order to be successful a Realtor in 2018 you must measure and optimize these real estate sales funnels continuously by completing A/B testing/split testing, landing page optimizations, content creation, dynamic keyword insertion, and more. Once you have built strong enough campaigns and have done plenty of split testing you should maximize your revenue and profitable depending on how much you are willing to risk to generate a transaction.  If you want to make sure you are not wasting large amounts of money make sure you work with a  real estate marketing company that truly understands real estate sales funnels and real estate marketing.

The Search Marketing Firm’s Real Estate Marketing Funnel

How do you think Zillow and Realtor.com generate leads they to sell to you? They build robust real estate sales funnels and then funnel their to those funnels through all of the major traffic sources.  These companies vest heavily into their marketing automation funnels, landing pages, and squeeze pages, then they extract the lead information and sell it to the highest bidding realtor.

Would you like to know how to generate your own sales funnel and how to generate the same types of leads on your own without using the lead aggregators or buying a so called “Exclusive Lead” when they are far from that… Are you tired of just getting a partial zip code or wondering how that lead distribution algorithm really works?   If you are looking for listing leads, buyer leads, foreclosure leads, home value leads, multi-family leads or others lead contact experts to build you a personalized sales funnel. Make sure to select a company that knows real estate marketing and can take the guesswork out of the process. Teaming with a company like The Search Market Firm can help you achieve all of your real estate marketing goals and objectives and ensure your real estate sale funnels are preforming astronomical levels.

Top 10 Tech Ninja Realtor Marketing Domination Techniques for Real Estate in 2018

 

 

  1. Set yourself up on Social Media, THE RIGHT WAY.   Make sure you have Social Media accounts on tall of the big social media networks.   Facebook, Google +, Instagram, Pinterest, and Twitter at minimum.   Make sure to provide quality content including pictures, videos, customer successes, key hand offs and more. Try to show the successes and paint the picture with your current clients and utilize their stories to market your business.   Use an automate social media poster like hootsuite, zoho social, social pilot, buffer and a slew of other programs that will allow you to handle all of your social media marketing from one platform, and post to multiple accounts and schedule posts with one to two clicks.

 

  1. Have your own IDX/Rets website– Do you really want to send your consumer to look at real estate on the top lead aggregation sites in the world like Realtor.com, Zillow, and Redfin?     These companies spend millions of dollars in marketing and make billions of dollars by selling your clients contact information to the highest bidder.   Send traffic to your own IDX/RETS website to ensure your clients are not on the biggest lead aggregation sites in the county. Protect your business… Sign your client up on your IDX website, get them registered, get your mobile app installed on their phones, get them using your site. Share your listings to social media from your own website.

 

  1. Setup social share icons on individual property webpages, sales funnels, and any content you would like people to easily access and share.   It seems like such a simple thing, but far too many times we see websites with no easy way to share the data and information on a particular property. People online are lazy make it a one click share.

 

  1. Setup custom real estate sales funnels depending on what types of customers and transactions you want to go after. Make sure to build a dedicated all in landing page and sales funnel that is customized for very specific Niche Markets. People waste so many ad dollars sending traffic to a weak or underperforming landing page or funnel. Spend the time and the money to make sure your sales funnel is achieving its optimal results.   You must work hard to master your sales funnel with Split testing, rearranging funnel steps, trial and error, consulting with professionals and more. Every niche and vertical has a completely different sales cycle so make sure to customize your funnels to maximize ad spend. Think about this. If you are spending $5,000 a month on advertising and you only spend say $50.00 a month on your basic cookie cutter website, do you think you are going to get the results you desire for your marketing spend?   More money in marketing is not always the answer. Do you know your conversion rates on your current sales funnel, and have worked diligently to optimize the results? If not you have a huge opportunity as a real estate professional.

 

  1. Offer irresistible content to capture leads. Everyone has heard the old saying “Content Is King” we have a new saying its called “Context Is King” Have quality content in context with what your demographic or niche is after.   Are you trying to sell houses to veterans? Think about how you can offer quality content to veterans for free in exchange for their contact information. Maybe create an e-book with the title “20 tips any veteran should follow when looking to buy a home” Or are you a multifamily guy.   “10 tips on how to really make money by investing in real estate.” The thing is quality content MUST be created and be in context.

 

  1. Create a dedicated newsletter and email marketing campaigns that ads value to your clients.   Create a dedicated newsletter to give clients information they need about buy a home, maybe feature your open houses, new houses on the market, niche investment opportunities, news about first time home buyer seminars, pocket listings, and more. Create a dedicated email nurturing campaign as well. When talking about email marketing first your need to segregate your clients into different categories and types of clients. So you can create dedicated drip emails for each of those different consumer types. You don’t want to send the same garbage email to your Buyers, Sellers, Home Valuation Leads, Commercial Clients Friends, Family, Relatives, ETC.   If you segregate your clients by different types, behaviors, wants, needs or desires you will be more likely to convert those clients if your content is matching the overall vibe of that individual client.

 

  1. Create A Listing In Google My Business. Have you ever wondered why some of the top realtors in your area come up on Google Maps when you are looking for a real estate office? They know the power of Google My Business. Every business owner in the country should register their business on Google My Business, make sure to put valid contact information as this will be shown worldwide when people are looking in your area for your real estate services.

 

  1. Utilize Video In All Aspects Of Marketing.   Have you ever used Facebook live when doing a walk through? Or have you utilized the power of Youtube to reach a broader audience and help you dominate your SEO niche? Video in any form is considered rich quality data by Google and by other search engines. If you make an effort to create and utilize video in your marketing you will be so better off as a realtor. Be fun, funky, unique, and most important consistent.   Simply do a Facebook live once a week going over industry news, or just be funny and silly. Video is a way to show your personality, show you are a human, and show you know your real estate game- Just don’t do all real estate blah blah blah crap, mix it up make it fun.   Try Facebook live, video from your i-phone, a custom professional video, drone footage, A motion graphic, anything extra to grab people attention especially on social media, and your own site/blog.

 

  1. Utilize re-targeting with Social Media and Google’s display network. Re-targeting or re-marketing creates excellent top-of-mind awareness, additional call to actions, branding, and more.   Did you know you can retarget some up to 30-90 different times over a 2-3 month period. Did you know we as marketers can upload your entire database into social media and track just those individuals in your database, or people that have visited specific pages on your website, instead of just doing a blanket marketing approach to a whole bunch of people that will NEVER buy real estate? Are you paying money to Zillow, Google, Realtor.com and not getting the conversion results you desire? Remarketing has proven to increase conversion rates in real estate from 1-5% in your overall conversion rates for the leads you generate. You spend so much money to generate a lead then what do you do call, text, email? GET SOCIAL AND GET ON RELEATED SITES your consumers visit everyday.

 

  1. Never try to do it alone. If you are not a digital marketer or have an extreme background in marketing, or even if you do, getting an outside professional point of view can really help you think outside of the box, or just having additional help can free you up to do other money making activities.   You may want to focus on what you are good at and that is selling real estate. Do you write algorithms and advanced script’s to compete against your biggest competitors based on statistical data, or are you guessing still?   A solid marketing company like The Search Market Firm, can help ensure your organization is doing what it needs to be successful with your sales funnels, websites, CRMs, Google Marketing, Social Media, Zillow marketing, and so much more. You focus on real estate let The Search Market Firm focus on the tech and marketing side of your business.