Social Media Marketing

“Social Media Marketing: A Game-Changer for Real Estate Investors in Lead Generation”

Title: “Social Media Marketing: A Game-Changer for Real Estate Investors in Lead Generation”

Social Media Marketing


In the ever-evolving landscape of real estate, investors are constantly seeking innovative strategies to generate leads and stay ahead of the competition. Social media marketing has emerged as a powerful and cost-effective tool for real estate investors looking to connect with potential buyers and sellers, build brand presence, and ultimately drive successful transactions. In this comprehensive article, we will explore the myriad ways in which social media marketing can transform lead generation for real estate investors.

  1. Targeted Reach and Audience Segmentation:

One of the key advantages of social media marketing for real estate investors is the ability to precisely target specific demographics. Platforms like Facebook, Instagram, and LinkedIn offer sophisticated advertising tools that enable investors to tailor their messages to particular age groups, locations, interests, and even income levels. This targeted approach ensures that marketing efforts reach the most relevant audience, increasing the likelihood of converting leads into profitable deals.

  1. Building a Personal Brand and Credibility:

In the real estate industry, trust and credibility are paramount. Social media provides a platform for investors to showcase their expertise, share success stories, and engage with their audience on a personal level. By consistently delivering valuable content, such as market insights, investment tips, and property highlights, investors can build a strong personal brand that resonates with potential clients. This, in turn, enhances credibility and establishes trust, crucial factors in lead generation.

  1. Visual Storytelling Through Multimedia Content:

Real estate is inherently visual, and social media excels in delivering compelling visual content. Platforms like Instagram and Pinterest allow investors to showcase properties through high-quality images and videos. Engaging multimedia content not only attracts the attention of potential leads but also provides a comprehensive and immersive experience, making it easier for investors to communicate the unique selling points of their properties.

  1. Engagement and Community Building:

Social media platforms facilitate two-way communication, allowing real estate investors to engage directly with their audience. Responding to comments, messages, and inquiries in real-time fosters a sense of community and responsiveness. By actively participating in conversations, investors can address concerns, provide information, and position themselves as approachable professionals, thereby nurturing leads and building lasting relationships.

  1. Paid Advertising for Immediate Impact:

Social media advertising offers real estate investors the opportunity to amplify their reach through paid campaigns. Whether it’s promoting an upcoming open house, showcasing a new listing, or running targeted lead generation ads, platforms like Facebook Ads provide powerful tools to maximize visibility. By strategically allocating advertising budgets, investors can ensure their properties are prominently featured in the feeds of potential buyers and sellers.

  1. Utilizing Real-Time Updates and Trends:

The real estate market is dynamic, with trends and market conditions evolving rapidly. Social media allows investors to stay current and share real-time updates on market trends, interest rates, and property values. By positioning themselves as industry experts with timely and relevant information, investors can attract an engaged audience actively seeking their expertise for potential investments.

  1. Analytics and Data-Driven Decision-Making:

Social media platforms provide robust analytics tools that enable real estate investors to track the performance of their campaigns. Metrics such as engagement rates, click-through rates, and conversion metrics offer valuable insights into what is resonating with their audience. This data-driven approach empowers investors to refine their strategies, optimize content, and allocate resources more effectively for maximum impact.


In conclusion, social media marketing has emerged as a game-changer for real estate investors in lead generation. The ability to target specific demographics, build a personal brand, leverage visual storytelling, engage with the community, utilize paid advertising, stay updated on trends, and make data-driven decisions collectively positions social media as an indispensable tool in the investor’s toolkit. As the real estate landscape continues to evolve, embracing social media marketing will undoubtedly be a strategic move for investors looking to thrive in an increasingly competitive market.

The Transaction Platform- Real Estate CRM & Marketing

Revolutionizing Marketing: The Unprecedented Impact of AI in the Digital Landscape”

Revolutionizing Marketing: The Unprecedented Impact of AI in the Digital Landscape”


In the dynamic realm of digital marketing, staying ahead of the curve is paramount for success. As we celebrate the 1-year anniversary of ChatGPT, it’s fitting to explore how artificial intelligence (AI) is poised to transform the marketing landscape permanently. recognizes the potential of AI and embraces the revolutionary changes it brings to the industry.

  1. Personalized Customer Experiences:

AI algorithms analyze vast amounts of data to understand customer behaviors, preferences, and trends. This wealth of information enables marketers to create highly personalized experiences for their target audience. From tailored content recommendations to individualized product suggestions, AI-driven personalization enhances customer engagement and satisfaction.

  1. Predictive Analytics for Informed Decision-Making:

Gone are the days of relying solely on historical data for decision-making. AI introduces predictive analytics, forecasting future trends and customer behaviors based on real-time data analysis. This empowers marketers at to make data-driven decisions, optimize strategies, and allocate resources effectively.

  1. Chatbots Redefining Customer Interaction:

Chatbots, powered by AI, are revolutionizing customer service and interaction. They provide instant responses to customer queries, offer personalized recommendations, and even assist in completing transactions. can leverage chatbots to enhance customer engagement, streamline communication, and provide 24/7 support.

  1. AI-Enhanced Content Creation:

Content creation is a cornerstone of digital marketing. AI tools, like ChatGPT, can generate high-quality, relevant, and engaging content. This not only expedites content production but also allows marketers to focus on strategy and creativity. can harness AI to produce compelling content that resonates with their target audience.

  1. Precision Targeting with AI-Powered Advertising:

AI enables more precise targeting in advertising efforts. Algorithms analyze user behavior, demographics, and online activities to deliver personalized ads to the right audience at the right time. can optimize ad campaigns, maximizing their impact and ensuring a higher return on investment.

  1. SEO Optimization and Voice Search:

Search engine optimization (SEO) is evolving with AI. Search algorithms are becoming more sophisticated, and voice search is gaining prominence. can utilize AI to understand user intent, optimize content for voice search, and stay at the forefront of SEO strategies.

  1. Data Security and Compliance:

As data becomes more integral to marketing strategies, ensuring its security and compliance is paramount. AI plays a crucial role in monitoring and safeguarding sensitive information. can rely on AI-driven solutions to maintain data integrity and comply with evolving privacy regulations.

Conclusion: stands at the forefront of a marketing revolution fueled by AI. Embracing these transformative technologies ensures a competitive edge, allowing for more effective and efficient strategies. As AI continues to evolve, its impact on marketing will be profound, reshaping how businesses connect with their audience and drive success in the digital era. Cheers to a year of innovation and to the exciting future that AI promises for and the entire marketing industry.

Mastering the Art of Real Estate Marketing: 101 Tactical Strategies for Agents

Mastering the Art of Real Estate Marketing: 101 Tactical Strategies for Agents










The world of real estate is dynamic and competitive, demanding savvy marketing strategies to stand out in the crowd. Whether you’re a seasoned agent or just starting, a comprehensive arsenal of marketing tactics can make all the difference in building your brand and attracting clients. Here are 101 tactical strategies to elevate your real estate marketing game:

1-20: Digital Domination

  1. SEO Optimization: Ensure your website is search engine optimized for local keywords.
  2. Social Media Blitz: Leverage platforms like Facebook, Instagram, and LinkedIn for targeted marketing.
  3. Email Drip Campaigns: Nurture leads through strategic email sequences.
  4. Interactive Content: Implement quizzes, polls, or interactive maps on your website.
  5. Google My Business: Optimize your GMB profile for local searches.
  6. Virtual Tours: Use virtual reality or 360-degree tours to showcase properties online.
  7. Online Reviews: Encourage satisfied clients to leave positive reviews on review platforms.
  8. Content Marketing: Produce informative blog posts, videos, and infographics.
  9. Facebook Ads: Run targeted ads to specific demographics.
  10. Chatbots: Implement chatbots on your website for instant customer engagement.
  11. Retargeting Ads: Bring back website visitors with targeted ads.
  12. Local SEO: Optimize your content for local searches.
  13. Geo-Fencing: Target potential clients with ads based on their physical location.
  14. Video Testimonials: Feature satisfied clients in video testimonials.
  15. Social Proof: Showcase client testimonials and success stories on your website.
  16. Podcasting: Start a real estate podcast to share industry insights.
  17. Community Engagement: Participate in local online forums and groups.
  18. YouTube Channel: Create videos showcasing properties and providing real estate tips.
  19. Google Ads: Invest in paid advertising for specific keywords.
  20. Live Q&A Sessions: Host live sessions on social media to answer client questions.

21-40: Traditional Tactics with a Twist

  1. Direct Mail Campaigns: Send personalized, high-quality mailers to targeted neighborhoods.
  2. Local Partnerships: Collaborate with local businesses for cross-promotion.
  3. Door Knocking: Engage with the community through door-to-door marketing.
  4. Host Workshops: Educate potential clients through real estate workshops.
  5. Vehicle Branding: Advertise your agency on your car for mobile visibility.
  6. Billboard Advertising: Strategically place billboards in high-traffic areas.
  7. Networking Events: Attend and host events to build connections.
  8. Home Staging Events: Arrange events showcasing beautifully staged homes.
  9. Themed Open Houses: Host themed open houses to attract specific demographics.
  10. Print Advertisements: Utilize local newspapers and magazines for print ads.
  11. Cold Calling: Reach out to potential clients with personalized cold calls.
  12. Holiday Cards: Send personalized holiday cards to past and potential clients.
  13. Branded Merchandise: Create branded items like pens, notepads, or calendars.
  14. Community Sponsorships: Sponsor local events or sports teams.
  15. Farm Area Marketing: Focus on marketing within specific neighborhoods.
  16. Loyalty Programs: Reward repeat clients with exclusive perks.
  17. Cross-Promotion with Contractors: Partner with local contractors for joint promotions.
  18. Window Displays: Create eye-catching displays in local businesses.
  19. Local Newspaper Columns: Contribute articles or columns to local newspapers.
  20. Referral Programs: Incentivize clients to refer friends and family.

41-60: Client-Centric Strategies

  1. Client Appreciation Events: Host events to show gratitude to past clients.
  2. Personalized Closing Gifts: Give thoughtful gifts that reflect your client’s preferences.
  3. Client Testimonials: Feature positive testimonials on your marketing materials.
  4. Client Referral Program: Encourage clients to refer new business through incentives.
  5. Client Success Stories: Share stories of successful transactions on social media.
  6. Follow-up Sequences: Implement systematic follow-ups with past clients.
  7. Birthday and Anniversary Wishes: Send personalized greetings on special occasions.
  8. Customized Property Alerts: Keep clients informed about new listings matching their criteria.
  9. VIP Client Programs: Offer exclusive benefits to your top clients.
  10. Home Anniversary Celebrations: Acknowledge the anniversary of a client’s home purchase.
  11. Social Media Challenges: Engage clients in fun challenges on social media.
  12. Neighborhood Spotlights: Highlight different neighborhoods in your marketing.
  13. Client Education Sessions: Educate clients on the real estate process.
  14. Monthly Newsletters: Keep clients informed about market trends and news.
  15. Free Home Valuation: Offer free home valuations to attract potential sellers.
  16. Client Surveys: Gather feedback to enhance your services.
  17. Host Webinars: Share insights and tips through online webinars.
  18. In-Person Seminars: Organize seminars on various real estate topics.
  19. Homeownership Workshops: Educate first-time buyers through workshops.
  20. Buyer and Seller Guides: Create comprehensive guides for buyers and sellers.

61-80: Innovative Approaches

  1. Augmented Reality (AR): Implement AR for virtual property staging.
  2. Drone Photography: Utilize drone photography for stunning property visuals.
  3. Blockchain Technology: Explore blockchain for secure transactions.
  4. Artificial Intelligence (AI): Use AI for personalized client interactions.
  5. Predictive Analytics: Leverage data to predict market trends.
  6. Smart Home Technology: Highlight properties with smart home features.
  7. Cryptocurrency Transactions: Offer options for cryptocurrency transactions.
  8. Virtual Reality (VR) Showings: Allow clients to virtually tour properties from anywhere.
  9. Voice Search Optimization: Optimize for voice searches in online content.
  10. 3D Floor Plans: Provide immersive 3D floor plans for listings.
  11. Chat Marketing: Engage clients through chat applications.
  12. Influencer Collaborations: Partner with local influencers for exposure.
  13. Art Installations: Incorporate local art in open houses for a unique touch.
  14. Social Media Contests: Boost engagement through contests and giveaways.
  15. Live Property Auctions: Host live auctions for unique properties.
  16. Augmented Reality Property Signage: Allow passerby to view property details through AR.
  17. Community Challenges: Initiate challenges that benefit the local community.
  18. Collaborative Marketing with Other Agents: Join forces for joint marketing efforts.
  19. Interactive Maps: Create interactive maps showcasing local amenities.
  20. Eco-Friendly Marketing: Emphasize environmentally sustainable practices.

81-101: Analyzing and Adapting

  1. Regular Analytics Reviews: Assess the performance of your marketing efforts.
  2. Competitor Analysis: Stay updated on competitors’ strategies.
  3. A/B Testing: Experiment with different marketing approaches for optimization.
  4. Client Surveys: Collect feedback to improve your services.
  5. Adapt to Market Trends: Stay ahead of industry trends and adjust your strategies.
  6. Real-Time Social Media Engagement: Respond promptly to social media interactions.
  7. Quality Photography: Invest in high-quality, professional property photos.
  8. Mobile Responsiveness: Ensure all marketing materials are mobile-friendly.
  9. Local Event Participation: Engage in local events for networking and exposure.
  10. Regular Training: Stay updated on marketing and industry best practices.
  11. Refinement of Target Audience: Adjust your target audience based on market trends.
  12. Consistent Branding: Maintain a cohesive brand across all marketing channels.
  13. Utilize Customer Relationship Management (CRM): Keep track of client interactions.
  14. Cross-Promotion with Local Businesses: Collaborate for mutual marketing benefits.
  15. Incorporate User-Generated Content: Share content created by your clients.
  16. Regular Website Updates: Ensure your website is always current and relevant.
  17. Participate in Real Estate Forums: Engage with the real estate community online.
  18. Utilize Artificial Intelligence for Insights: Leverage AI tools for data analysis.
  19. Membership in Professional Organizations: Join organizations for networking opportunities.
  20. Participate in Industry Conferences: Stay abreast of the latest industry trends.
  21. Celebrate Milestones: Acknowledge and celebrate achievements and anniversaries.

In conclusion, the realm of real estate marketing is vast and ever-evolving. By incorporating these 101 tactical strategies into your marketing plan, you’re not only staying ahead of the curve but also ensuring a comprehensive approach that appeals to a diverse range of potential clients. Tailor these tactics to suit your unique style and strengths, and watch as your real estate business reaches new heights of success. Cheers to mastering the art of real estate marketing!

Home Valuation Leads

Get Home Valuation Leads Now

The Search Market Firm has just Launched www.GetHomeValuesOnline.Com Is you source for Home Valuation Leads.  Learn how our team will ensure your Real Estate Sales Funnel is fully functional.  This tool helps you need to generate seller leads, buyer leads, and potential refinance opportunities for your referral partners.    

Please visit www.GetHomeValuesOnline.Com to get signed up to use this amazing new tool.    Home valuation leads are great because you are getting to the potential seller before its too late in the game.  Many times during the sellers are in the exploratory stage of the process, but then if you follow up with amazing Content Strategy and Social Media Marketing then you will be the number one choice when these folks are ready to buy or sell.

Get an amazing Return On Investment on every single dollar spent with home valuation leads.   Every real estate agent knows Real Estate Listings bring in buyers, and if we can full your pipeline with additional listing appointments and listings, and you compound the buyers on top of that, then you will be setup for success.  

Why Home Valuation Leads For Realtors?

Drip Text Messaging

Automated Engaging Text Messaging 

Social Media Marketing

Social Media Marketing

Google Adwords Marketing

Why is Google Search So Important But So Overlooked By So Many Realtors?

Google Adwords Search For Real Estate Leads

How does Zillow, Redfin,,, Boomtown, Kunversion, HomeLight, and the other big players generate leads?    They use Google, and Bing Paid advertising platforms and organic SEO to drive traffic to high converting squeeze pages, funnels, and websites with strong call to actions.  The same principles apply on other larger traffic mediums from social media sites like Facebook, Instagram, and as well.   Traffic source, to squeeze page, to follow up.

No company is doing anything truly unique but the power is all in how they setup up their call to action, categorize traffic, and handle the lead follow up.   When buying a lead your are buying a simple form fill, the questions design, search phrases, colors, buttons, etc will determine on how well the page itself performs, but a form fill is a form fill.    With Google & Bing PPC marketing is just like king of the hill and those with the deepest pockets will get the highest positions, as they will be able to out bid the competition.

Companies have also often have had terrible taste in their mouth because of experience with shady internet marketing companies selling individual keywords and marketing with 30-500% markups at times.

Google is the number one source of leads for Real Estate marketers today.   Why do you suppose Zillow,, Redfin, and all the lead aggregators spend so much money on PPC traffic along with their SEO because it works.   You cannot search a city name plus homes for sale anywhere on Google’s search without seeing the top lead companies that sell you leads at a mark up of 50-400% while also selling the same leads to your competitors their referral partners and more.    Take control of you real estate future with Google Adwords paid search, but don’t try to do it on your own, even mathematicians that don’t truly know the inner workings of Google’s system could cost you tens of thousands of dollars in wasted ad spend.

Another thing to consider if you have a limited budget on Google say you put a budget cap of $10.00 per day.  Most days you could spend $10.00 in ad spend before your first cup of coffee in the morning with the amount of people looking for real estate on Google Search, especially if you were on multiple keywords on multiple campaigns.    The Search Market Firm would prefer to work with clients that can afford to spend at least $1000.00 for Google Marketing, we can help you if you do less, but you won’t see the same ROI with smaller budgets and the amount of time and energy it takes to target

When we manage Google Search campaigns we look at and optimize on so many different areas but some of the most popular are listed here.

The time of the day people are looking for real estate

What type of devices where they on

What type of browser the customers were in

What was the optimal time of day for clicks vs conversions

Are we wasting money on clicks that are not converting

Do we have search terms depleting our budgets that don’t apply to out business

Is our geographic location perfect or are we getting clicks from India

How many times did the client do a search before coming a consumer

What version of ads perform better

What version of the landing page performs better

How do we measure conversion micro and macro

Do you have the correct list of negative keywords to ensure you are not paying for thing like rental when you are looking for buyers

There are so many other things we look at when optimizing your Google marketing experience but you don’t need to worry about any of that as this is what we eat, sleep and drink 

Another thing to consider when optimizing and managing google campaigns is the website or landing page itself actually doing its job.  NOT ALL REAL ESTATE WEBSITE ARE CREATED EQUAL.  We have had clients that think their website is the best thing since sliced bread, but after we have a high converting real estate campaign that we have used time and time again and send $500 worth of traffic to it and it doesn’t perform then we know your website is broke.  We also create and sell high converting real estate marketing funnels that are tried and true.  The Search Market Firm will need to find is the sweet spot for Return on Investment for your real estate business, depending on what your overall business goals, whether you are trying to generate Buyers, Sellers, Motivated Sellers, Distressed Properties, Foreclosure Leads, or anything people can search online.


Zillow Cutting Agents Our Even Further

Wow and all of you agents have been feeding this data company all of their test data for years.  Do you want to advertise and get traffic the same place Zillow does?   Try Google to generate your own leads. Don’t let these conglomerates eat your lunch and then reserver it to you.  We at The Search Market Firm can show you a better way…. So now not only are they still selling you leads now they are going to cut you out of all your deals and take even more from you the agent.   For more information on how to be in control of your own marketing you should book a free consultation from The Search Market Firm today.

 5 our of the 7 top Positions are lead companies…. 🤔🤔🤔🤔🤔

The True Value of Home Valuation Leads.

As a realtors there are many different ways to generate leads, but we have found home valuation leads with our new custom home valuation tool seems to be a true blessing to our real estate clients.   There are a ton of people each and every day on Google and Bing searching things like “What is My Home Worth”, “Home Values In Portland”, “Find Out What My Home Is Worth”, “What Would My Home Sell For”, and so forth.   We have also has a tremendous amount of luck with social media targeting as well through facebook and instagram for people that are looking to sell their homes.

The Search Market Firm has launched a new home valuation tool to create high quality listing leads for realtors.  We drive traffic from Google, Bing, Facebook and other traffic sources to generate a large number of leads for our referral partners.  We deliver true value to the agents as well as their clients as the tool keeps the agents updated of property values and comparable sales data monthly.

We are looking to feature 3-5 top local real estate agents on the top search phrases on the number one marketing medium in the world- Google.    We are looking for serious partners or teams that want a large influx of leads here in our local market.   There are only so many search phrases and areas we can feature agents and we do work on a first come, first serve basis.  So if you want to be one of the first companies to utilize our new state of the art tool them let us know as soon as you can, we do work on a first come first serve basis.  The tool will be available to all agents and offices, but we will be limited on the amount of keywords and Google marketing in our home territories as demand has been high for the tool.



Top 10 Tech Ninja Realtor Marketing Domination Techniques for Real Estate in 2018



  1. Set yourself up on Social Media, THE RIGHT WAY.   Make sure you have Social Media accounts on tall of the big social media networks.   Facebook, Google +, Instagram, Pinterest, and Twitter at minimum.   Make sure to provide quality content including pictures, videos, customer successes, key hand offs and more. Try to show the successes and paint the picture with your current clients and utilize their stories to market your business.   Use an automate social media poster like hootsuite, zoho social, social pilot, buffer and a slew of other programs that will allow you to handle all of your social media marketing from one platform, and post to multiple accounts and schedule posts with one to two clicks.


  1. Have your own IDX/Rets website– Do you really want to send your consumer to look at real estate on the top lead aggregation sites in the world like, Zillow, and Redfin?     These companies spend millions of dollars in marketing and make billions of dollars by selling your clients contact information to the highest bidder.   Send traffic to your own IDX/RETS website to ensure your clients are not on the biggest lead aggregation sites in the county. Protect your business… Sign your client up on your IDX website, get them registered, get your mobile app installed on their phones, get them using your site. Share your listings to social media from your own website.


  1. Setup social share icons on individual property webpages, sales funnels, and any content you would like people to easily access and share.   It seems like such a simple thing, but far too many times we see websites with no easy way to share the data and information on a particular property. People online are lazy make it a one click share.


  1. Setup custom real estate sales funnels depending on what types of customers and transactions you want to go after. Make sure to build a dedicated all in landing page and sales funnel that is customized for very specific Niche Markets. People waste so many ad dollars sending traffic to a weak or underperforming landing page or funnel. Spend the time and the money to make sure your sales funnel is achieving its optimal results.   You must work hard to master your sales funnel with Split testing, rearranging funnel steps, trial and error, consulting with professionals and more. Every niche and vertical has a completely different sales cycle so make sure to customize your funnels to maximize ad spend. Think about this. If you are spending $5,000 a month on advertising and you only spend say $50.00 a month on your basic cookie cutter website, do you think you are going to get the results you desire for your marketing spend?   More money in marketing is not always the answer. Do you know your conversion rates on your current sales funnel, and have worked diligently to optimize the results? If not you have a huge opportunity as a real estate professional.


  1. Offer irresistible content to capture leads. Everyone has heard the old saying “Content Is King” we have a new saying its called “Context Is King” Have quality content in context with what your demographic or niche is after.   Are you trying to sell houses to veterans? Think about how you can offer quality content to veterans for free in exchange for their contact information. Maybe create an e-book with the title “20 tips any veteran should follow when looking to buy a home” Or are you a multifamily guy.   “10 tips on how to really make money by investing in real estate.” The thing is quality content MUST be created and be in context.


  1. Create a dedicated newsletter and email marketing campaigns that ads value to your clients.   Create a dedicated newsletter to give clients information they need about buy a home, maybe feature your open houses, new houses on the market, niche investment opportunities, news about first time home buyer seminars, pocket listings, and more. Create a dedicated email nurturing campaign as well. When talking about email marketing first your need to segregate your clients into different categories and types of clients. So you can create dedicated drip emails for each of those different consumer types. You don’t want to send the same garbage email to your Buyers, Sellers, Home Valuation Leads, Commercial Clients Friends, Family, Relatives, ETC.   If you segregate your clients by different types, behaviors, wants, needs or desires you will be more likely to convert those clients if your content is matching the overall vibe of that individual client.


  1. Create A Listing In Google My Business. Have you ever wondered why some of the top realtors in your area come up on Google Maps when you are looking for a real estate office? They know the power of Google My Business. Every business owner in the country should register their business on Google My Business, make sure to put valid contact information as this will be shown worldwide when people are looking in your area for your real estate services.


  1. Utilize Video In All Aspects Of Marketing.   Have you ever used Facebook live when doing a walk through? Or have you utilized the power of Youtube to reach a broader audience and help you dominate your SEO niche? Video in any form is considered rich quality data by Google and by other search engines. If you make an effort to create and utilize video in your marketing you will be so better off as a realtor. Be fun, funky, unique, and most important consistent.   Simply do a Facebook live once a week going over industry news, or just be funny and silly. Video is a way to show your personality, show you are a human, and show you know your real estate game- Just don’t do all real estate blah blah blah crap, mix it up make it fun.   Try Facebook live, video from your i-phone, a custom professional video, drone footage, A motion graphic, anything extra to grab people attention especially on social media, and your own site/blog.


  1. Utilize re-targeting with Social Media and Google’s display network. Re-targeting or re-marketing creates excellent top-of-mind awareness, additional call to actions, branding, and more.   Did you know you can retarget some up to 30-90 different times over a 2-3 month period. Did you know we as marketers can upload your entire database into social media and track just those individuals in your database, or people that have visited specific pages on your website, instead of just doing a blanket marketing approach to a whole bunch of people that will NEVER buy real estate? Are you paying money to Zillow, Google, and not getting the conversion results you desire? Remarketing has proven to increase conversion rates in real estate from 1-5% in your overall conversion rates for the leads you generate. You spend so much money to generate a lead then what do you do call, text, email? GET SOCIAL AND GET ON RELEATED SITES your consumers visit everyday.


  1. Never try to do it alone. If you are not a digital marketer or have an extreme background in marketing, or even if you do, getting an outside professional point of view can really help you think outside of the box, or just having additional help can free you up to do other money making activities.   You may want to focus on what you are good at and that is selling real estate. Do you write algorithms and advanced script’s to compete against your biggest competitors based on statistical data, or are you guessing still?   A solid marketing company like The Search Market Firm, can help ensure your organization is doing what it needs to be successful with your sales funnels, websites, CRMs, Google Marketing, Social Media, Zillow marketing, and so much more. You focus on real estate let The Search Market Firm focus on the tech and marketing side of your business.