52 Things To Consider When Looking For The Best Real Estate Websites

Best Real Estate Websites On The Market For Conversions
What Makes Up The Best Real Estate Websites On The Market

When looking for the Best Real Estate Website on the market?

The best real estate websites should be 100% conversion focused.   Real Estate Website can be of the utmost importance to any realtor, and should be a true real estate lead generation machine.  An amazing real estate website should be the centralized hub to any realtors online marketing strategy.   Having a  high converting custom IDX/RETS real estate website will allow you the best opportunity to take you marketing game to the next level. This is a general guide in what to look for when deciding what real estate marketing solution is going to best for your business.

Here is a list of the top 52 things to consider the Best Real Estate Website Marketing Solution.

Whether you are developing your own realtor website, wanting to developer a brokerage site, or looking at hiring a Real Estate Web Design Company, let this guide help you through the advanced world of IDX real estate website and Real Estate web design.  We want you to make the best decision possible when it comes to you real estate marketing so we want to provide this guide as a free gift to you. Make sure to consider all of these options, and if you have any questions or additional items I missed please comment below now.

What makes the Best Real Estate Websites that convert traffic into closed transactions?

  1. First things First, NOT all Real Estate Sales Funnels Are Created Equal
    The best real estate websites on the market will have a combination of these features. 

  2. Should you go with a RETS Real Estate Feed Or A Standard IDX Feed? IDX is considered an older technology now days RETS is quickly becoming the standard for multiple MLS board across the country.  IDX  (Internet Data Exchange) is how MLS listings end up on a website.   RETS also called Real Estate Transaction Standard is a Framework that is used int the United States and Canada by real estate companies and local MLS boards to facilitate the exchange of data on real estate websites.   
  3. Does the IDX/RETS solution offer forced registration?  For lead generation its important to be able to setup forced registration on the IDX listing pages so you can stop a person looking at real estate and have them fill out a form.  If driving paid traffic this is an amazing call to action that increases conversion rates by 600-1,000%.
  4. Is the system setup to track conversion from Google Ads, Facebook Ads, SEO, and other traffic? With the best real estate websites on the web, their systems are setup to record conversions, and will have a way to setup conversion tracking 100% of the time..  Did the developers who created think about installing google conversion tracking codes, or did they consider a place to add the facebook event tracking pixel to the platform.  Is the system optimized, tested, split tested, and tested again to increase these conversions
  5. Is the system easy to integrate into other system or automate importing leads?  One of the biggest pains some systems have is they don’t have anyway to automatically import leads from popular lead sources, so you either have to upload a .CSV or manually add them which is a. complete pain.
  6. Is the real estate website mobile optimized? This day in age not only will Google penalize you search ranking if the site doesn’t preform well on mobile, its also the biggest traffic source on the internet currently and is growing at astronomical rates.  Ensure you website is fully responsive and looks and performs great on all browsers and devices.
  7. How fast is the Real Estate Website?  Google Pagespeed insights is one of the most valuable tools on the internet when it comes to be how Google views your website.  Constanly check your page speed to ensure its running at its optimal level at all times.  Nothing can kill website conversion quite like a slow website.  Think about this not all of the couyntry has blazing fast internet like you, so if the site is running slow on your connection than just think about how it will on a slower site or mobile device.
  8. Does the Real Estate Website offer a Home Valuation Tool? Home valuation leads can be one of the best tools to generate seller leads from a real estate agent.  Ensure your site has a home valuation tool to take advantage of this tremendous lead source.    We helped our friends at Cash Home Investors an Austin Real Estate Investment company to build a site about how to sell my Austin home fast and they have been having amazing results.
  9. Does the system track traffic, visits, returns, etc.? What good is a real estate website if you don’t know what is actual going on with it.  Are you able to track visitors and check buying signals based on website cues?
  10. What is the over all cost of the platform?
    Just because a Real Estate Website solution cost a lot doesn’t necessarily mean its the best solution.  For what some people are over pay for their platform alone could free up an extra $1,000-$1,500 in direct lead spend on google or facebook equaling up to 30-100 fresh exclusive leads.
  11. How does the system integrate into a CRM?
  12. Is the CRM solution easy to use
  13. Does Your Real Estate Website Solution have quality pre-created marketing automations?
  14. When managing your real estate leads does the system make it easy to text message your clients in bulk or automated?
  15. Does your real estate CRM allow click to dial, multiline dialing, or progressive dialing?
  16. Does the Real Estate CRM tie together Voice, Text, Email, CRM, Voicemails, Auto dialers?
  17. Does the Real Estate CRM allow Automate Voice Mail Drop
  18. Does the entire system allow you to achieve your highest level of connectivity?
  19. Does the Real Estate CRM allow you to track people’s social media profiles down?
  20. Social Media Marketing For Real Estate Does your system provide you with up-to-the date reporting measure your ROI on each different marketing campaign fully?
  21. Does the phone system have advanced Skill routing, easy phone routing options etc?
  22. Does the system allow inbound call tracking & IVR Systems?
  23. Does the phone system allow local caller id incase your are calling outside of the area?
  24. Does your CRM, Phone, other systems have additional usage charges or per text, call, or other hidden chargers?
  25. Does your system integrate with Social Media Marketing & Planning?
  26. Is your system mobile optimized so you can run your back office from your cell phone?
  27. Does your real estate CRM allow you to communicate flawlessly with your referral partners, loan officer, titles companies, and more?
  28. Does your system allow you to reach your leads in less than 5 minutes after they are generated?
  29. Is the system setup to maximize every single dollar spent by being 100% conversion focused?
  30. Does your system allow you to track the people in your CRM list down through social media?
  31. Does your system have tried and true auto responder setup and working properly?
  32. Does the Real Estate website solution Index each property for local SEO and other optimizations
  33. Does your Real Estate Marketing Solution have dedicated landing pages for Seller Leads and Motivated seller leads?
  34. Does your website solution have different landing pages?Real Estate Landing Pages
  35. Is your real estate website solution setup to maximize SEO exposure from the moment it was created?
  36. Does your real estate website solution maintain a keyword focus blog and on-going content strategy?
  37. Does your real estate marketing solution allow easy video integrations?
  38. What is the overall platform the real estate platform is on?
  39. Are you renting the rights to use to use the website, or do you own the asset?
  40. Does your website solutions utilize chat bots or live chat technology to engage people as they visit your pages.
  41. Does your real estate website utilize live exit intent popups to try to maximize the conversion opportunity of a visit?
  42. What does the property listing pages look like on the websites, are they warm and confortable or dry and boring?
  43. Pay close attention to how the website features the agent. Is it just on the Agent Page, or is the agent and agent contact information scattered throughout the website with call to actions to reach you.
  44. Does the real estate website solution create SEO optimized local pages for niche targeting for SEO?
  45. How easy is it to navigate through the site? Can a person just click around with a mouse without typing it is very easy to navigate? This is a huge problem in a lot of sites.
  46. Does the system allow a person to do a saved search, and does the system send new property updates to the client based on those saved searches?
  47. Does the website have advanced map search function that work flawlessly? Advanced Map Search Functions- Custom Real Estate Websites
  48. Does the entire site push for conversion in the entire setup from point on origin to navigation, and every page is built to convert?
  49. Does your real estate website solutions provide quality ancillary information such as. School District Data, Community Information, Financing Information,
  50. Does the site have local resources like moving companies, insurance agents, inspectors, contactors, appraisers, etc.?
  51. Does your real estate website offer high level recruiting messaging and make it easy for someone researching your company to work for you easy to do so?
  52. Does your real estate marketing solution offer customer review opportunities and reputation management?

In conclusion there are many different factors that make up the best real estate marketing websites.  If you want to loan about our real estate marketing solutions please don’t hesitate to reach out.

VOIP Business Phone Systems

VOIP Business Phone Systems


State-of-the-art VOIP Business Phones Systems all you to increase security and up time, upgrade your technology, and integrate seamlessly.

These phones have a host of features that will surpass your regular desk phones.

With your built in support package, transitioning you company into the cloud, will be a smooth process streamlined process.


What are business phone systems?


VOIP business phone system is an advanced platform designed to help small to enterprise level businesses reach the highest levels of connectivity possible. Through the recent years of technological advancements in telecommunications, cloud infrastructure, and the growing industry now is the best time to take advantage of the technology that will help your company reach astronomical levels. VOIP Business Phones Systems needs to be built to handle complex need of the business like complex call routing, inbound tracking phone numbers, call conversion tracking, text messaging, and voicemail drop technology, we need to ensure we have the technology to keep up with our competitors. Business Phone Systems needs and capabilities go much further than the typical residential telephone service.


Here are some of the capabilities people should look for when looking for a business phone systems this day and age.


  1. Multiple lines- How many calls can happen at the same time throughout your entire company on any given minute of any given day?
  2. Conference Calling- Does your business phones system allow you to convince two or more people on the same call to make an appropriate decision quickly? Conference calls cut out the he said/she said and gets the job done.
  3. IVR- Do you need people to have the option to go to two different departments? Or do you need to separate sales VS service? Do you want to screen you calls?
  4. CRM Integrations and client databases? One Touch Click To Call
  5. Hold music or messages
  6. Click to dial functionality
  7. Automated lead communication and have new lead triggers setup for autodialing
  8. Automate your day or make your dread making calls?
  9. Earn you more cold hard cash…
  10. Full call reporting and analytics to make data based decisions.

Find Out More About Business Phones Now

Home Valuation Leads

Get Home Valuation Leads Now

The Search Market Firm has just Launched www.GetHomeValuesOnline.Com
GetHomeValuesOnline.com Is you source for Home Valuation Leads.  Learn how our team will ensure your Real Estate Sales Funnel is fully functional.  This tool helps you need to generate seller leads, buyer leads, and potential refinance opportunities for your referral partners.

Please visit www.GetHomeValuesOnline.Com to get signed up to use this amazing new tool.    Home valuation leads are great because you are getting to the potential seller before its too late in the game.  Many times during the sellers are in the exploratory stage of the process, but then if you follow up with amazing Content Strategy and Social Media Marketing then you will be the number one choice when these folks are ready to buy or sell.

Get an amazing Return On Investment on every single dollar spent with home valuation leads.   Every real estate agent knows Real Estate Listings bring in buyers, and if we can full your pipeline with additional listing appointments and listings, and you compound the buyers on top of that, then you will be setup for success. 

Why Home Valuation Leads For Realtors?

Drip Text Messaging

Automated Engaging Text Messaging

Social Media Marketing

Social Media Marketing

Google Adwords Marketing

Why is Google Search So Important But So Overlooked By So Many Realtors?

Google Adwords Search For Real Estate Leads

How does Zillow, Redfin, Homes.com, Realtor.com, Boomtown, Kunversion, HomeLight, and the other big players generate leads?    They use Google, and Bing Paid advertising platforms and organic SEO to drive traffic to high converting squeeze pages, funnels, and websites with strong call to actions.  The same principles apply on other larger traffic mediums from social media sites like Facebook, Instagram, and as well.   Traffic source, to squeeze page, to follow up.

No company is doing anything truly unique but the power is all in how they setup up their call to action, categorize traffic, and handle the lead follow up.   When buying a lead your are buying a simple form fill, the questions design, search phrases, colors, buttons, etc will determine on how well the page itself performs, but a form fill is a form fill.    With Google & Bing PPC marketing is just like king of the hill and those with the deepest pockets will get the highest positions, as they will be able to out bid the competition.

Companies have also often have had terrible taste in their mouth because of experience with shady internet marketing companies selling individual keywords and marketing with 30-500% markups at times.

Google is the number one source of leads for Real Estate marketers today.   Why do you suppose Zillow, Realtor.com, Redfin, and all the lead aggregators spend so much money on PPC traffic along with their SEO because it works.   You cannot search a city name plus homes for sale anywhere on Google’s search without seeing the top lead companies that sell you leads at a mark up of 50-400% while also selling the same leads to your competitors their referral partners and more.    Take control of you real estate future with Google Adwords paid search, but don’t try to do it on your own, even mathematicians that don’t truly know the inner workings of Google’s system could cost you tens of thousands of dollars in wasted ad spend.

Another thing to consider if you have a limited budget on Google say you put a budget cap of $10.00 per day.  Most days you could spend $10.00 in ad spend before your first cup of coffee in the morning with the amount of people looking for real estate on Google Search, especially if you were on multiple keywords on multiple campaigns.    The Search Market Firm would prefer to work with clients that can afford to spend at least $1000.00 for Google Marketing, we can help you if you do less, but you won’t see the same ROI with smaller budgets and the amount of time and energy it takes to target

When we manage Google Search campaigns we look at and optimize on so many different areas but some of the most popular are listed here.

The time of the day people are looking for real estate

What type of devices where they on

What type of browser the customers were in

What was the optimal time of day for clicks vs conversions

Are we wasting money on clicks that are not converting

Do we have search terms depleting our budgets that don’t apply to out business

Is our geographic location perfect or are we getting clicks from India

How many times did the client do a search before coming a consumer

What version of ads perform better

What version of the landing page performs better

How do we measure conversion micro and macro

Do you have the correct list of negative keywords to ensure you are not paying for thing like rental when you are looking for buyers

There are so many other things we look at when optimizing your Google marketing experience but you don’t need to worry about any of that as this is what we eat, sleep and drink 

Another thing to consider when optimizing and managing google campaigns is the website or landing page itself actually doing its job.  NOT ALL REAL ESTATE WEBSITE ARE CREATED EQUAL.  We have had clients that think their website is the best thing since sliced bread, but after we have a high converting real estate campaign that we have used time and time again and send $500 worth of traffic to it and it doesn’t perform then we know your website is broke.  We also create and sell high converting real estate marketing funnels that are tried and true.  The Search Market Firm will need to find is the sweet spot for Return on Investment for your real estate business, depending on what your overall business goals, whether you are trying to generate Buyers, Sellers, Motivated Sellers, Distressed Properties, Foreclosure Leads, or anything people can search online.


Zillow Cutting Agents Our Even Further

Wow and all of you agents have been feeding this data company all of their test data for years.  Do you want to advertise and get traffic the same place Zillow does?   Try Google to generate your own leads. Don’t let these conglomerates eat your lunch and then reserver it to you.  We at The Search Market Firm can show you a better way…. So now not only are they still selling you leads now they are going to cut you out of all your deals and take even more from you the agent.   For more information on how to be in control of your own marketing you should book a free consultation from The Search Market Firm today.


 5 our of the 7 top Positions are lead companies…. 🤔🤔🤔🤔🤔

The True Value of Home Valuation Leads.

As a realtors there are many different ways to generate leads, but we have found home valuation leads with our new custom home valuation tool seems to be a true blessing to our real estate clients.   There are a ton of people each and every day on Google and Bing searching things like “What is My Home Worth”, “Home Values In Portland”, “Find Out What My Home Is Worth”, “What Would My Home Sell For”, and so forth.   We have also has a tremendous amount of luck with social media targeting as well through facebook and instagram for people that are looking to sell their homes.

The Search Market Firm has launched a new home valuation tool to create high quality listing leads for realtors.  We drive traffic from Google, Bing, Facebook and other traffic sources to generate a large number of leads for our referral partners.  We deliver true value to the agents as well as their clients as the tool keeps the agents updated of property values and comparable sales data monthly.

We are looking to feature 3-5 top local real estate agents on the top search phrases on the number one marketing medium in the world- Google.    We are looking for serious partners or teams that want a large influx of leads here in our local market.   There are only so many search phrases and areas we can feature agents and we do work on a first come, first serve basis.  So if you want to be one of the first companies to utilize our new state of the art tool them let us know as soon as you can, we do work on a first come first serve basis.  The tool will be available to all agents and offices, but we will be limited on the amount of keywords and Google marketing in our home territories as demand has been high for the tool.



Facebook Marketing For Real Estate, 21 Ways To Generate Realtor Business


Facebook Marketing For Real Estate

21 Ways To Generate Realtor Business With Facebook


Facebook marketing for real estate


  1. Get Social- Facebook Marketing For Real Esate is the number 1 Social Media Platform hands down for realtors.  If you want to generate high quality real estate estate leads, then touch on your your Facebook Marketing Strategies now.
  2. DO create a dedicated business page for your real estate business. Make sure to have high quality photo’s and logo, put a nice description and highlight yourself as an agent.   As a realtor YOU MUST CREATE A BUSINESS PAGE FOR ANALYTICS and your business tracking pixel.
  3. Use your one time “convert to business page” feature facebook allows you  to automatically add all off of your personal contacts to your facebook business page and keep your personal page without touching it.
  4. Use Facebook’s demographic targeting to drive traffic to dedicated sales funnel and landing pages and to generate leads.
  5. Use Facebook to target homeowners with your home valuation tool.
  6. Utilize Facebook’s Tracking Pixel on every single website, landing page, and sales funnel created.   The pixel will give you a deep insight into your users and help close the loops of your client when re-marketing to your leads.
  7. Create a retargeting/re-marketing campaign. Target clients depending on what they were doing on your website. If someone is looking to sell their home don’t be sending them buyer ads or listings to look at.
  8. Utilize the deep rich demographic targeting for your lead generation campaigns. Did you know you can target homeowners that make over 100,000$ a year, in a specific location, that recently were looking at new homes online?
  9. Share you client stories online.  Facebook make top of mind awareness simple.
  10. Post client video testimonials of Facebook, paint the picture of how much of an amazing realtor you actually are.Facebook marketing for real estate
  11. Utilize Facebook groups to connect with more and more people.  Be a people person, find niche groups and make friends.  Sometimes post industry news and news worthy info in the groups, don’t over do it, but do do it.   Share often and share quality.
  12. Create a local Investor Facebook group.  Create a watering hole to meet new investors, find them on facebook, have regular meet ups.
  13. Create helpful tabs on your Facebook page that will redirect your clients into your sales funnels or websites.
  14. Don’t just like stuff all the time people are humans and like to communicate talk and actually comment on peoples posts, engage humans.   Comments and thoughts go so much further in social media that simply liking a post. Likes are one thing comments are whole different animal, try and see the results of engagement.
  15. Utilize the power of video, utilize Facebook Live to do walk through of homes to show off amenities. Utilize your phone camera to capture the fun times as a realtor.
  16. Use Facebook demographic targeting to promote open houses.  Target all of the neighbors within 1-2 miles of the house to help promote your open houses
  17. Use Facebook social share icons on your IDX website and sales funnels so people can easily share your house photos, events, properties, and more.
  18. We always recommend always having your listings on your own idx website on your own website and then you should share all of your listings with social share icons from your own website.  This way when people click on it it drive all the traffic back to your site increasing your SEO.
  19. Share interest and fun facts about the areas you are the expert in.
  20. Create and share local entertainment guides via Facebook.
  21. Utilize Facebook to promote first time homebuyer classes.  Invite people to it, use paid ads to drive more traffic, share to your friends lists and to your groups.
  22. Be fun quirky and weird.  Use social media to show off your personality.  People like people that are fun, loud, obnoxious, edgy, and more.
  23. Post and share fancy homes in the area that are not your listings. Talk about what’s on the market, what are hot deals. Create a following by making yourself an industry expert.


14 Ways To Leverage Instagram For Real Estate Marketing

Instagram For Real Estate Marketing A Realtors Guide To Instagram 14 Ways To Leverage Instagram For Real Estate Marketing.

When Instagram For Real Estate Marketing, Make Sure To Follow These Conversion Increasing Tips… 

  1. When using Instagram for real estate marketing, make sure to use only the highest quality of photos. Try to just remind people of what you do for a living, keep it fun and light, don’t sell, but use instagram to stay on the top of your customers mind.  Just remind them about what it is you do with content in context to your audience.

  2. If your going to perform instagram for real estate marketing try image enhancement services. Image Enhancement will take the quality of your photos to the next level, Instagram is very heavily focused on imagery and video, make sure your photos look as good as possible.
  3. Utilize your cell phone’s video camera to perform video walk though of homes.  Share and post these video walk throughs on Instagram.
  4. Utilize your cell phone or go-pro to do small video posts about significant places in the community you sell real estate in.   Be the community expert and what better, than to show your audience though rich video and pictures.  Not only be the Real Estate marketing expert in your neighborhood, but also really learn the area and know the schools, the favorite cafe’s, and more.
  5. Utilize Instagram paid adverting to direct target market consumers.  Use facebook’s adverting platform you can feed off of their advanced demographic targeting to people on Instagram.  Using Instagram you can make yourself a local celebrity for a small amount of money.  We recommend separate campaigns for Instagram vs Facebook to truly know what platform is delivering better results.
  6. Use Instagram to post client experiences and to tell client stories. The proof is in the pudding when it comes to showing people what you do. Don’t just sell sell sell. Give people quality content to follow, like and watch…. Paint the picture, be good at story telling and it will help you grow a huge following.
  7. Create MiniScripts and dedicated storylines for short video listings or hire a videographer.
  8. Use hyperlapse videos to showcase homes, discussions and hot topics when using instagram for real estate marketing.
  9. Record client testimonial videos on your Iphone at the closing table.  Record and document the key hand off and ensure you tag the clients in the post as well.
  10. Automatically add your posts to twitter and facebook at the same time you post on Instagram.  Using a social media marketing tool like hootsuite or our zoho social to push these posts to multiple platforms.
  11. Be simple and unique and use your camera on your smart phone to record Tips or tricks for clients. Post Instagram Real Estate Marketing content at-least once every week.  Take 15 minutes to record content to share.
  12. Take advantage of relevant hash tags.  Make sure to #hashtag your posts in Instagram, it will help your content get found when people are looking up hash tagged content.
  13. Make sure to like and comment on other user posts. Social media is a two way street make sure you engage with people as well.
  14. Utilize professional digital marketing agencies like The Search Market Firm.  TSMF will help you grow your Real Estate Instagram Page to an astronomical level.  Want to get thousands of followers on your instagram in a VIRAL type Manner?

Learn more about how The Search Market Firm can help you with Instagram Marketing For Real Estate Now!




Google Adwords PPC Mangement



#instagram realtor #real estate marketing with instagram #instagram for realtors #real estate instagram marketing #real estate marketing

“What is a good mouse trap without any mice? What good is mice without a trap”

“Whats good is a mouse trap without any mice? What good is mice without a trap”

We often have wondered the same thing.  If we build a very nice “Mouse Trap” a website but we don’t send a bunch of mice through it, are we actually doing ourselves justice?

Most business have not figured out its a two step approach.  One is build the mouse trap, two is send as many mice through it as possible.

Build an amazing real estate website build for lead conversion= Mouse Trap

Send mice through= Google PPC Traffic, Bing, Facebook, Content Strategy, SEO traffic, Email traffic, Yahoo, Yelp, Pinterest, and more.

People ofter build a beautiful website, but then they don’t realize the time, energy, and hard earned cash it will actually get mice to the trap.

Mouse Trap= Conversion Optimized Website, Landing Pages, And Marketing Funnels.

Traffic= Google PPC, SEO, Email, Content Creation, Bing, Yahoo, Etc.

Let The Search Market Firm build you a proper mouse trap and help you help our mice buy the homes of their dreams.