14 Ways To Leverage Instagram For Real Estate Marketing

Instagram For Real Estate Marketing A Realtors Guide To Instagram 14 Ways To Leverage Instagram For Real Estate Marketing.

When Instagram For Real Estate Marketing, Make Sure To Follow These Conversion Increasing Tips…  

  1. When using Instagram for real estate marketing, make sure to use only the highest quality of photos. Try to just remind people of what you do for a living, keep it fun and light, don’t sell, but use instagram to stay on the top of your customers mind.  Just remind them about what it is you do with content in context to your audience.

  2. If your going to perform instagram for real estate marketing try image enhancement services. Image Enhancement will take the quality of your photos to the next level, Instagram is very heavily focused on imagery and video, make sure your photos look as good as possible.
  3. Utilize your cell phone’s video camera to perform video walk though of homes.  Share and post these video walk throughs on Instagram.
  4. Utilize your cell phone or go-pro to do small video posts about significant places in the community you sell real estate in.   Be the community expert and what better, than to show your audience though rich video and pictures.  Not only be the Real Estate marketing expert in your neighborhood, but also really learn the area and know the schools, the favorite cafe’s, and more.
  5. Utilize Instagram paid adverting to direct target market consumers.  Use facebook’s adverting platform you can feed off of their advanced demographic targeting to people on Instagram.  Using Instagram you can make yourself a local celebrity for a small amount of money.  We recommend separate campaigns for Instagram vs Facebook to truly know what platform is delivering better results.
  6. Use Instagram to post client experiences and to tell client stories. The proof is in the pudding when it comes to showing people what you do. Don’t just sell sell sell. Give people quality content to follow, like and watch…. Paint the picture, be good at story telling and it will help you grow a huge following.
  7. Create MiniScripts and dedicated storylines for short video listings or hire a videographer.
  8. Use hyperlapse videos to showcase homes, discussions and hot topics when using instagram for real estate marketing.
  9. Record client testimonial videos on your Iphone at the closing table.  Record and document the key hand off and ensure you tag the clients in the post as well.
  10. Automatically add your posts to twitter and facebook at the same time you post on Instagram.  Using a social media marketing tool like hootsuite or our zoho social to push these posts to multiple platforms.
  11. Be simple and unique and use your camera on your smart phone to record Tips or tricks for clients. Post Instagram Real Estate Marketing content at-least once every week.  Take 15 minutes to record content to share.
  12. Take advantage of relevant hash tags.  Make sure to #hashtag your posts in Instagram, it will help your content get found when people are looking up hash tagged content.
  13. Make sure to like and comment on other user posts. Social media is a two way street make sure you engage with people as well.
  14. Utilize professional digital marketing agencies like The Search Market Firm.  TSMF will help you grow your Real Estate Instagram Page to an astronomical level.  Want to get thousands of followers on your instagram in a VIRAL type Manner?

Learn more about how The Search Market Firm can help you with Instagram Marketing For Real Estate Now!




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15 Tips To Help Realtors Generate 20+ New Listing Transactions in 2018

15 Tips To Help Realtors Generate 20+ New Listing Transactions in 2018.


15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

  • Create an all in dedicated websites to generate listing leads
    • Build a dedicated lead generation monster that will target every single person in your market looking on Google, Bing, and Yahoo when they search things like.   “Sell My Home Now, Sell My Home For Cash, Cash For Homes, What’s the Value of My home, List My Home, Sell My Rental House”
  • Utilize credit bureau data to collect lists of potential people that maybe willing to sell-
    • Prospect certain demographics, certain zip codes, certain income levels, loan to value’s and combinations of all of it, and then send direct mail to them, talk with your local loan officer to help you split the costs of the mailings as long as you are RESPA compliant.
  • Use Home Valuation Tools With Google PPC, Email Marketing, Facebook Demographic Targeting, & Pinterest to drive leads.  
    • Home Value Leads often can turn into two transactions, as the person will need to sell their current home and purchase a new one. As a realtor home valuation leads is a no brainer in 2018.
  • Explore Expired FSBO Listings and cold call the owners directly
    • Have a great script
    • Be genuine
    • Have fun- no one like cold calling use your personality and sell the appointment
  • Use Linked in to connect with your consumers
    • Add your clients to your linked in profile as soon as you come into contact with them. Add Information on linked in about selling homes, or experience you have helping others sell homes.
  • Blogging
    • In 2018 there is no better way to promote yourself and make your self an industry guru. Put our quality content, especially video, audio, and rich media format on your blog.  Google loves high quality relative content. If you don’t like writing pull out your cell phone and do recorded videos. Make sure to share content 1-2x per week to your personal blog. Make sure to share and have social share buttons on your blog so people can share your quality content in one click.
  • Use single call to action landing pages designed for lead generation for different niche clients.
    • If you are going after someone specific go all in on the landing page optimization and design. Make sure to speak to the traffic you are sending the best you can. Have expert real estate marketer’s help.
  • Create a dedicated sales funnel (Landing Page, Social Media, PPC, Email, Retargeting, etc) for Seller Leads for PPC and Facebook Marketing.
    • Creating and mastering the art of sales funnels is the basis of what we at The Search Market Firm focus on.   Creating product/ninche specific marketing funnels will be the one thing that will drive your business to astronomical levels.
  • Call and Door Knock Foreclosure list and home value leads with a list of investors and cash buyers on hand looking for deals. Leave door hangers if not home.
    • Have you ever tried to call a foreclosure list? It’s impossible when people get behind they are sometime dodging creditors, or overburdened by collectors calling. Go knock on their door and drop off an envelope with a written letter, business cards, etc.   Door knock, sell on the spot.
  • Focus on you sphere for relationship referrals.
    • Know who your top 10 clients and advocates are, make sure to contact and be a friend to these people. Send messages, buy stuff for, go to birthdays, invite to dinner. BUILD FRIENDS.
  • Host client parties and get together.
    • People do business with people they like, be the fun Realtor, take your clients out, entertain them, all the while building trust, and everlasting friendships.
  • Regularly attend the local networking events.
    • Great way to meet potential investors and people that may need help, also just a good way to get out and about in the community.
  • Network with local divorce attorneys.
    • When divorces happen homes commonly get sold or refinanced. Make sure to network with divorce attorneys to have a fresh source of leads for home sales.
15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

  • Data driven direct mail campaigns.
    • Use the credit bureaus or the data aggregators to get specific demographic lists and do direct mail campaigns to offer to sell their homes.  Be smart and segment your target demographic in batches.
  • Behavior Based Email Marketing.
    • All email market your sphere, contacts, anyone you can put on your lists, get in front of you clients and provide quality content people like and will hopefully share. Create behavior-based triggers within campaigns to get a better user experience.
  • Use your active and pending listings to showcase your skills as a listing agent through social media.
    • If you just make the impossible happen Facebook Live about it or send it out on Instagram. Make posts that showcase your skills as a realtor not just sell sell sell. Show people why choose you and have some personality for god sakes.
  • Buy Listing Leads.
    • Contact professionals, pay the cash and get the high quality results. Generating leads on your own is extremely difficult especially when you are going against math drive companies like The Search Market Firm.  If you don’t have an extreme knowledge of Google, landing page optimization, social media strategy, CRM and ways to tie it all together, then let our knowledgable staff help.

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Written by:

Matthew MontsDeOca