Social Media Marketing

“Social Media Marketing: A Game-Changer for Real Estate Investors in Lead Generation”

Title: “Social Media Marketing: A Game-Changer for Real Estate Investors in Lead Generation”

Social Media Marketing


In the ever-evolving landscape of real estate, investors are constantly seeking innovative strategies to generate leads and stay ahead of the competition. Social media marketing has emerged as a powerful and cost-effective tool for real estate investors looking to connect with potential buyers and sellers, build brand presence, and ultimately drive successful transactions. In this comprehensive article, we will explore the myriad ways in which social media marketing can transform lead generation for real estate investors.

  1. Targeted Reach and Audience Segmentation:

One of the key advantages of social media marketing for real estate investors is the ability to precisely target specific demographics. Platforms like Facebook, Instagram, and LinkedIn offer sophisticated advertising tools that enable investors to tailor their messages to particular age groups, locations, interests, and even income levels. This targeted approach ensures that marketing efforts reach the most relevant audience, increasing the likelihood of converting leads into profitable deals.

  1. Building a Personal Brand and Credibility:

In the real estate industry, trust and credibility are paramount. Social media provides a platform for investors to showcase their expertise, share success stories, and engage with their audience on a personal level. By consistently delivering valuable content, such as market insights, investment tips, and property highlights, investors can build a strong personal brand that resonates with potential clients. This, in turn, enhances credibility and establishes trust, crucial factors in lead generation.

  1. Visual Storytelling Through Multimedia Content:

Real estate is inherently visual, and social media excels in delivering compelling visual content. Platforms like Instagram and Pinterest allow investors to showcase properties through high-quality images and videos. Engaging multimedia content not only attracts the attention of potential leads but also provides a comprehensive and immersive experience, making it easier for investors to communicate the unique selling points of their properties.

  1. Engagement and Community Building:

Social media platforms facilitate two-way communication, allowing real estate investors to engage directly with their audience. Responding to comments, messages, and inquiries in real-time fosters a sense of community and responsiveness. By actively participating in conversations, investors can address concerns, provide information, and position themselves as approachable professionals, thereby nurturing leads and building lasting relationships.

  1. Paid Advertising for Immediate Impact:

Social media advertising offers real estate investors the opportunity to amplify their reach through paid campaigns. Whether it’s promoting an upcoming open house, showcasing a new listing, or running targeted lead generation ads, platforms like Facebook Ads provide powerful tools to maximize visibility. By strategically allocating advertising budgets, investors can ensure their properties are prominently featured in the feeds of potential buyers and sellers.

  1. Utilizing Real-Time Updates and Trends:

The real estate market is dynamic, with trends and market conditions evolving rapidly. Social media allows investors to stay current and share real-time updates on market trends, interest rates, and property values. By positioning themselves as industry experts with timely and relevant information, investors can attract an engaged audience actively seeking their expertise for potential investments.

  1. Analytics and Data-Driven Decision-Making:

Social media platforms provide robust analytics tools that enable real estate investors to track the performance of their campaigns. Metrics such as engagement rates, click-through rates, and conversion metrics offer valuable insights into what is resonating with their audience. This data-driven approach empowers investors to refine their strategies, optimize content, and allocate resources more effectively for maximum impact.


In conclusion, social media marketing has emerged as a game-changer for real estate investors in lead generation. The ability to target specific demographics, build a personal brand, leverage visual storytelling, engage with the community, utilize paid advertising, stay updated on trends, and make data-driven decisions collectively positions social media as an indispensable tool in the investor’s toolkit. As the real estate landscape continues to evolve, embracing social media marketing will undoubtedly be a strategic move for investors looking to thrive in an increasingly competitive market.

The Transaction Platform- Real Estate CRM & Marketing

Revolutionizing Marketing: The Unprecedented Impact of AI in the Digital Landscape”

Revolutionizing Marketing: The Unprecedented Impact of AI in the Digital Landscape”


In the dynamic realm of digital marketing, staying ahead of the curve is paramount for success. As we celebrate the 1-year anniversary of ChatGPT, it’s fitting to explore how artificial intelligence (AI) is poised to transform the marketing landscape permanently. recognizes the potential of AI and embraces the revolutionary changes it brings to the industry.

  1. Personalized Customer Experiences:

AI algorithms analyze vast amounts of data to understand customer behaviors, preferences, and trends. This wealth of information enables marketers to create highly personalized experiences for their target audience. From tailored content recommendations to individualized product suggestions, AI-driven personalization enhances customer engagement and satisfaction.

  1. Predictive Analytics for Informed Decision-Making:

Gone are the days of relying solely on historical data for decision-making. AI introduces predictive analytics, forecasting future trends and customer behaviors based on real-time data analysis. This empowers marketers at to make data-driven decisions, optimize strategies, and allocate resources effectively.

  1. Chatbots Redefining Customer Interaction:

Chatbots, powered by AI, are revolutionizing customer service and interaction. They provide instant responses to customer queries, offer personalized recommendations, and even assist in completing transactions. can leverage chatbots to enhance customer engagement, streamline communication, and provide 24/7 support.

  1. AI-Enhanced Content Creation:

Content creation is a cornerstone of digital marketing. AI tools, like ChatGPT, can generate high-quality, relevant, and engaging content. This not only expedites content production but also allows marketers to focus on strategy and creativity. can harness AI to produce compelling content that resonates with their target audience.

  1. Precision Targeting with AI-Powered Advertising:

AI enables more precise targeting in advertising efforts. Algorithms analyze user behavior, demographics, and online activities to deliver personalized ads to the right audience at the right time. can optimize ad campaigns, maximizing their impact and ensuring a higher return on investment.

  1. SEO Optimization and Voice Search:

Search engine optimization (SEO) is evolving with AI. Search algorithms are becoming more sophisticated, and voice search is gaining prominence. can utilize AI to understand user intent, optimize content for voice search, and stay at the forefront of SEO strategies.

  1. Data Security and Compliance:

As data becomes more integral to marketing strategies, ensuring its security and compliance is paramount. AI plays a crucial role in monitoring and safeguarding sensitive information. can rely on AI-driven solutions to maintain data integrity and comply with evolving privacy regulations.

Conclusion: stands at the forefront of a marketing revolution fueled by AI. Embracing these transformative technologies ensures a competitive edge, allowing for more effective and efficient strategies. As AI continues to evolve, its impact on marketing will be profound, reshaping how businesses connect with their audience and drive success in the digital era. Cheers to a year of innovation and to the exciting future that AI promises for and the entire marketing industry.

Mastering the Art of Real Estate Marketing: 101 Tactical Strategies for Agents

Mastering the Art of Real Estate Marketing: 101 Tactical Strategies for Agents










The world of real estate is dynamic and competitive, demanding savvy marketing strategies to stand out in the crowd. Whether you’re a seasoned agent or just starting, a comprehensive arsenal of marketing tactics can make all the difference in building your brand and attracting clients. Here are 101 tactical strategies to elevate your real estate marketing game:

1-20: Digital Domination

  1. SEO Optimization: Ensure your website is search engine optimized for local keywords.
  2. Social Media Blitz: Leverage platforms like Facebook, Instagram, and LinkedIn for targeted marketing.
  3. Email Drip Campaigns: Nurture leads through strategic email sequences.
  4. Interactive Content: Implement quizzes, polls, or interactive maps on your website.
  5. Google My Business: Optimize your GMB profile for local searches.
  6. Virtual Tours: Use virtual reality or 360-degree tours to showcase properties online.
  7. Online Reviews: Encourage satisfied clients to leave positive reviews on review platforms.
  8. Content Marketing: Produce informative blog posts, videos, and infographics.
  9. Facebook Ads: Run targeted ads to specific demographics.
  10. Chatbots: Implement chatbots on your website for instant customer engagement.
  11. Retargeting Ads: Bring back website visitors with targeted ads.
  12. Local SEO: Optimize your content for local searches.
  13. Geo-Fencing: Target potential clients with ads based on their physical location.
  14. Video Testimonials: Feature satisfied clients in video testimonials.
  15. Social Proof: Showcase client testimonials and success stories on your website.
  16. Podcasting: Start a real estate podcast to share industry insights.
  17. Community Engagement: Participate in local online forums and groups.
  18. YouTube Channel: Create videos showcasing properties and providing real estate tips.
  19. Google Ads: Invest in paid advertising for specific keywords.
  20. Live Q&A Sessions: Host live sessions on social media to answer client questions.

21-40: Traditional Tactics with a Twist

  1. Direct Mail Campaigns: Send personalized, high-quality mailers to targeted neighborhoods.
  2. Local Partnerships: Collaborate with local businesses for cross-promotion.
  3. Door Knocking: Engage with the community through door-to-door marketing.
  4. Host Workshops: Educate potential clients through real estate workshops.
  5. Vehicle Branding: Advertise your agency on your car for mobile visibility.
  6. Billboard Advertising: Strategically place billboards in high-traffic areas.
  7. Networking Events: Attend and host events to build connections.
  8. Home Staging Events: Arrange events showcasing beautifully staged homes.
  9. Themed Open Houses: Host themed open houses to attract specific demographics.
  10. Print Advertisements: Utilize local newspapers and magazines for print ads.
  11. Cold Calling: Reach out to potential clients with personalized cold calls.
  12. Holiday Cards: Send personalized holiday cards to past and potential clients.
  13. Branded Merchandise: Create branded items like pens, notepads, or calendars.
  14. Community Sponsorships: Sponsor local events or sports teams.
  15. Farm Area Marketing: Focus on marketing within specific neighborhoods.
  16. Loyalty Programs: Reward repeat clients with exclusive perks.
  17. Cross-Promotion with Contractors: Partner with local contractors for joint promotions.
  18. Window Displays: Create eye-catching displays in local businesses.
  19. Local Newspaper Columns: Contribute articles or columns to local newspapers.
  20. Referral Programs: Incentivize clients to refer friends and family.

41-60: Client-Centric Strategies

  1. Client Appreciation Events: Host events to show gratitude to past clients.
  2. Personalized Closing Gifts: Give thoughtful gifts that reflect your client’s preferences.
  3. Client Testimonials: Feature positive testimonials on your marketing materials.
  4. Client Referral Program: Encourage clients to refer new business through incentives.
  5. Client Success Stories: Share stories of successful transactions on social media.
  6. Follow-up Sequences: Implement systematic follow-ups with past clients.
  7. Birthday and Anniversary Wishes: Send personalized greetings on special occasions.
  8. Customized Property Alerts: Keep clients informed about new listings matching their criteria.
  9. VIP Client Programs: Offer exclusive benefits to your top clients.
  10. Home Anniversary Celebrations: Acknowledge the anniversary of a client’s home purchase.
  11. Social Media Challenges: Engage clients in fun challenges on social media.
  12. Neighborhood Spotlights: Highlight different neighborhoods in your marketing.
  13. Client Education Sessions: Educate clients on the real estate process.
  14. Monthly Newsletters: Keep clients informed about market trends and news.
  15. Free Home Valuation: Offer free home valuations to attract potential sellers.
  16. Client Surveys: Gather feedback to enhance your services.
  17. Host Webinars: Share insights and tips through online webinars.
  18. In-Person Seminars: Organize seminars on various real estate topics.
  19. Homeownership Workshops: Educate first-time buyers through workshops.
  20. Buyer and Seller Guides: Create comprehensive guides for buyers and sellers.

61-80: Innovative Approaches

  1. Augmented Reality (AR): Implement AR for virtual property staging.
  2. Drone Photography: Utilize drone photography for stunning property visuals.
  3. Blockchain Technology: Explore blockchain for secure transactions.
  4. Artificial Intelligence (AI): Use AI for personalized client interactions.
  5. Predictive Analytics: Leverage data to predict market trends.
  6. Smart Home Technology: Highlight properties with smart home features.
  7. Cryptocurrency Transactions: Offer options for cryptocurrency transactions.
  8. Virtual Reality (VR) Showings: Allow clients to virtually tour properties from anywhere.
  9. Voice Search Optimization: Optimize for voice searches in online content.
  10. 3D Floor Plans: Provide immersive 3D floor plans for listings.
  11. Chat Marketing: Engage clients through chat applications.
  12. Influencer Collaborations: Partner with local influencers for exposure.
  13. Art Installations: Incorporate local art in open houses for a unique touch.
  14. Social Media Contests: Boost engagement through contests and giveaways.
  15. Live Property Auctions: Host live auctions for unique properties.
  16. Augmented Reality Property Signage: Allow passerby to view property details through AR.
  17. Community Challenges: Initiate challenges that benefit the local community.
  18. Collaborative Marketing with Other Agents: Join forces for joint marketing efforts.
  19. Interactive Maps: Create interactive maps showcasing local amenities.
  20. Eco-Friendly Marketing: Emphasize environmentally sustainable practices.

81-101: Analyzing and Adapting

  1. Regular Analytics Reviews: Assess the performance of your marketing efforts.
  2. Competitor Analysis: Stay updated on competitors’ strategies.
  3. A/B Testing: Experiment with different marketing approaches for optimization.
  4. Client Surveys: Collect feedback to improve your services.
  5. Adapt to Market Trends: Stay ahead of industry trends and adjust your strategies.
  6. Real-Time Social Media Engagement: Respond promptly to social media interactions.
  7. Quality Photography: Invest in high-quality, professional property photos.
  8. Mobile Responsiveness: Ensure all marketing materials are mobile-friendly.
  9. Local Event Participation: Engage in local events for networking and exposure.
  10. Regular Training: Stay updated on marketing and industry best practices.
  11. Refinement of Target Audience: Adjust your target audience based on market trends.
  12. Consistent Branding: Maintain a cohesive brand across all marketing channels.
  13. Utilize Customer Relationship Management (CRM): Keep track of client interactions.
  14. Cross-Promotion with Local Businesses: Collaborate for mutual marketing benefits.
  15. Incorporate User-Generated Content: Share content created by your clients.
  16. Regular Website Updates: Ensure your website is always current and relevant.
  17. Participate in Real Estate Forums: Engage with the real estate community online.
  18. Utilize Artificial Intelligence for Insights: Leverage AI tools for data analysis.
  19. Membership in Professional Organizations: Join organizations for networking opportunities.
  20. Participate in Industry Conferences: Stay abreast of the latest industry trends.
  21. Celebrate Milestones: Acknowledge and celebrate achievements and anniversaries.

In conclusion, the realm of real estate marketing is vast and ever-evolving. By incorporating these 101 tactical strategies into your marketing plan, you’re not only staying ahead of the curve but also ensuring a comprehensive approach that appeals to a diverse range of potential clients. Tailor these tactics to suit your unique style and strengths, and watch as your real estate business reaches new heights of success. Cheers to mastering the art of real estate marketing!

52 Things To Consider When Looking For The Best Real Estate Websites

Best Real Estate Websites On The Market For Conversions
What Makes Up The Best Real Estate Websites On The Market

When looking for the Best Real Estate Website on the market?

The best real estate websites should be 100% conversion focused.   Real Estate Website can be of the utmost importance to any realtor, and should be a true real estate lead generation machine.  An amazing real estate website should be the centralized hub to any realtors online marketing strategy.   Having a  high converting custom IDX/RETS real estate website will allow you the best opportunity to take you marketing game to the next level. This is a general guide in what to look for when deciding what real estate marketing solution is going to best for your business.

Here is a list of the top 52 things to consider the Best Real Estate Website Marketing Solution.

Whether you are developing your own realtor website, wanting to developer a brokerage site, or looking at hiring a Real Estate Web Design Company, let this guide help you through the advanced world of IDX real estate website and Real Estate web design.  We want you to make the best decision possible when it comes to you real estate marketing so we want to provide this guide as a free gift to you. Make sure to consider all of these options, and if you have any questions or additional items I missed please comment below now.

What makes the Best Real Estate Websites that convert traffic into closed transactions?

  1. First things First, NOT all Real Estate Sales Funnels Are Created Equal
    The best real estate websites on the market will have a combination of these features. 

  2. Should you go with a RETS Real Estate Feed Or A Standard IDX Feed?  IDX is considered an older technology now days RETS is quickly becoming the standard for multiple MLS board across the country.  IDX  (Internet Data Exchange) is how MLS listings end up on a website.   RETS also called Real Estate Transaction Standard is a Framework that is used int the United States and Canada by real estate companies and local MLS boards to facilitate the exchange of data on real estate websites.   
  3. Does the IDX/RETS solution offer forced registration?  For lead generation its important to be able to setup forced registration on the IDX listing pages so you can stop a person looking at real estate and have them fill out a form.  If driving paid traffic this is an amazing call to action that increases conversion rates by 600-1,000%.
  4. Is the system setup to track conversion from Google Ads, Facebook Ads, SEO, and other traffic?  With the best real estate websites on the web, their systems are setup to record conversions, and will have a way to setup conversion tracking 100% of the time..  Did the developers who created think about installing google conversion tracking codes, or did they consider a place to add the facebook event tracking pixel to the platform.  Is the system optimized, tested, split tested, and tested again to increase these conversions
  5. Is the system easy to integrate into other system or automate importing leads?  One of the biggest pains some systems have is they don’t have anyway to automatically import leads from popular lead sources, so you either have to upload a .CSV or manually add them which is a. complete pain.
  6. Is the real estate website mobile optimized? This day in age not only will Google penalize you search ranking if the site doesn’t preform well on mobile, its also the biggest traffic source on the internet currently and is growing at astronomical rates.  Ensure you website is fully responsive and looks and performs great on all browsers and devices.
  7. How fast is the Real Estate Website?  Google Pagespeed insights is one of the most valuable tools on the internet when it comes to be how Google views your website.  Constanly check your page speed to ensure its running at its optimal level at all times.  Nothing can kill website conversion quite like a slow website.  Think about this not all of the couyntry has blazing fast internet like you, so if the site is running slow on your connection than just think about how it will on a slower site or mobile device.
  8. Does the Real Estate Website offer a Home Valuation Tool? Home valuation leads can be one of the best tools to generate seller leads from a real estate agent.  Ensure your site has a home valuation tool to take advantage of this tremendous lead source.    We helped our friends at Cash Home Investors an Austin Real Estate Investment company to build a site about how to sell my Austin home fast and they have been having amazing results.  
  9. Does the system track traffic, visits, returns, etc.?  What good is a real estate website if you don’t know what is actual going on with it.  Are you able to track visitors and check buying signals based on website cues?
  10. What is the over all cost of the platform?
    Just because a Real Estate Website solution cost a lot doesn’t necessarily mean its the best solution.  For what some people are over pay for their platform alone could free up an extra $1,000-$1,500 in direct lead spend on google or facebook equaling up to 30-100 fresh exclusive leads.
  11. How does the system integrate into a CRM?
  12. Is the CRM solution easy to use
  13. Does Your Real Estate Website Solution have quality pre-created marketing automations?
  14. When managing your real estate leads does the system make it easy to text message your clients in bulk or automated?
  15. Does your real estate CRM allow click to dial, multiline dialing, or progressive dialing?
  16. Does the Real Estate CRM tie together Voice, Text, Email, CRM, Voicemails, Auto dialers?
  17. Does the Real Estate CRM allow Automate Voice Mail Drop
  18. Does the entire system allow you to achieve your highest level of connectivity?
  19. Does the Real Estate CRM allow you to track people’s social media profiles down?
  20. Social Media Marketing For Real Estate Does your system provide you with up-to-the date reporting measure your ROI on each different marketing campaign fully?
  21. Does the phone system have advanced Skill routing, easy phone routing options etc?
  22. Does the system allow inbound call tracking & IVR Systems?
  23. Does the phone system allow local caller id incase your are calling outside of the area?
  24. Does your CRM, Phone, other systems have additional usage charges or per text, call, or other hidden chargers?
  25. Does your system integrate with Social Media Marketing & Planning?
  26. Is your system mobile optimized so you can run your back office from your cell phone?
  27. Does your real estate CRM allow you to communicate flawlessly with your referral partners, loan officer, titles companies, and more?
  28. Does your system allow you to reach your leads in less than 5 minutes after they are generated?
  29. Is the system setup to maximize every single dollar spent by being 100% conversion focused?
  30. Does your system allow you to track the people in your CRM list down through social media?
  31. Does your system have tried and true auto responder setup and working properly?
  32. Does the Real Estate website solution Index each property for local SEO and other optimizations
  33. Does your Real Estate Marketing Solution have dedicated landing pages for Seller Leads and Motivated seller leads?
  34. Does your website solution have different landing pages?Real Estate Landing Pages
  35. Is your real estate website solution setup to maximize SEO exposure from the moment it was created?
  36. Does your real estate website solution maintain a keyword focus blog and on-going content strategy?
  37. Does your real estate marketing solution allow easy video integrations?
  38. What is the overall platform the real estate platform is on?
  39. Are you renting the rights to use to use the website, or do you own the asset?
  40. Does your website solutions utilize chat bots or live chat technology to engage people as they visit your pages.
  41. Does your real estate website utilize live exit intent popups to try to maximize the conversion opportunity of a visit?
  42. What does the property listing pages look like on the websites, are they warm and confortable or dry and boring?
  43. Pay close attention to how the website features the agent. Is it just on the Agent Page, or is the agent and agent contact information scattered throughout the website with call to actions to reach you.
  44. Does the real estate website solution create SEO optimized local pages for niche targeting for SEO?
  45. How easy is it to navigate through the site? Can a person just click around with a mouse without typing it is very easy to navigate? This is a huge problem in a lot of sites.
  46. Does the system allow a person to do a saved search, and does the system send new property updates to the client based on those saved searches?
  47. Does the website have advanced map search function that work flawlessly? Advanced Map Search Functions- Custom Real Estate Websites
  48. Does the entire site push for conversion in the entire setup from point on origin to navigation, and every page is built to convert?
  49. Does your real estate website solutions provide quality ancillary information such as. School District Data, Community Information, Financing Information,
  50. Does the site have local resources like moving companies, insurance agents, inspectors, contactors, appraisers, etc.?
  51. Does your real estate website offer high level recruiting messaging and make it easy for someone researching your company to work for you easy to do so?
  52. Does your real estate marketing solution offer customer review opportunities and reputation management?

In conclusion there are many different factors that make up the best real estate marketing websites.  If you want to loan about our real estate marketing solutions please don’t hesitate to reach out.  

VOIP Business Phone Systems

VOIP Business Phone Systems


State-of-the-art VOIP Business Phones Systems all you to increase security and up time, upgrade your technology, and integrate seamlessly.

These phones have a host of features that will surpass your regular desk phones.

With your built in support package, transitioning you company into the cloud, will be a smooth process streamlined process.


What are business phone systems?


VOIP business phone system is an advanced platform designed to help small to enterprise level businesses reach the highest levels of connectivity possible. Through the recent years of technological advancements in telecommunications, cloud infrastructure, and the growing industry now is the best time to take advantage of the technology that will help your company reach astronomical levels. VOIP Business Phones Systems needs to be built to handle complex need of the business like complex call routing, inbound tracking phone numbers, call conversion tracking, text messaging, and voicemail drop technology, we need to ensure we have the technology to keep up with our competitors.   Business Phone Systems needs and capabilities go much further than the typical residential telephone service.


Here are some of the capabilities people should look for when looking for a business phone systems this day and age.


  1. Multiple lines- How many calls can happen at the same time throughout your entire company on any given minute of any given day?
  2. Conference Calling- Does your business phones system allow you to convince two or more people on the same call to make an appropriate decision quickly? Conference calls cut out the he said/she said and gets the job done.
  3. IVR- Do you need people to have the option to go to two different departments? Or do you need to separate sales VS service? Do you want to screen you calls?
  4. CRM Integrations and client databases? One Touch Click To Call
  5. Hold music or messages
  6. Click to dial functionality
  7. Automated lead communication and have new lead triggers setup for autodialing
  8. Automate your day or make your dread making calls?
  9. Earn you more cold hard cash…
  10. Full call reporting and analytics to make data based decisions.

Find Out More About Business Phones Now

Home Valuation Leads

Get Home Valuation Leads Now

The Search Market Firm has just Launched www.GetHomeValuesOnline.Com Is you source for Home Valuation Leads.  Learn how our team will ensure your Real Estate Sales Funnel is fully functional.  This tool helps you need to generate seller leads, buyer leads, and potential refinance opportunities for your referral partners.    

Please visit www.GetHomeValuesOnline.Com to get signed up to use this amazing new tool.    Home valuation leads are great because you are getting to the potential seller before its too late in the game.  Many times during the sellers are in the exploratory stage of the process, but then if you follow up with amazing Content Strategy and Social Media Marketing then you will be the number one choice when these folks are ready to buy or sell.

Get an amazing Return On Investment on every single dollar spent with home valuation leads.   Every real estate agent knows Real Estate Listings bring in buyers, and if we can full your pipeline with additional listing appointments and listings, and you compound the buyers on top of that, then you will be setup for success.  

Why Home Valuation Leads For Realtors?

Drip Text Messaging

Automated Engaging Text Messaging 

Social Media Marketing

Social Media Marketing

Google Adwords Marketing

Why is Google Search So Important But So Overlooked By So Many Realtors?

Google Adwords Search For Real Estate Leads

How does Zillow, Redfin,,, Boomtown, Kunversion, HomeLight, and the other big players generate leads?    They use Google, and Bing Paid advertising platforms and organic SEO to drive traffic to high converting squeeze pages, funnels, and websites with strong call to actions.  The same principles apply on other larger traffic mediums from social media sites like Facebook, Instagram, and as well.   Traffic source, to squeeze page, to follow up.

No company is doing anything truly unique but the power is all in how they setup up their call to action, categorize traffic, and handle the lead follow up.   When buying a lead your are buying a simple form fill, the questions design, search phrases, colors, buttons, etc will determine on how well the page itself performs, but a form fill is a form fill.    With Google & Bing PPC marketing is just like king of the hill and those with the deepest pockets will get the highest positions, as they will be able to out bid the competition.

Companies have also often have had terrible taste in their mouth because of experience with shady internet marketing companies selling individual keywords and marketing with 30-500% markups at times.

Google is the number one source of leads for Real Estate marketers today.   Why do you suppose Zillow,, Redfin, and all the lead aggregators spend so much money on PPC traffic along with their SEO because it works.   You cannot search a city name plus homes for sale anywhere on Google’s search without seeing the top lead companies that sell you leads at a mark up of 50-400% while also selling the same leads to your competitors their referral partners and more.    Take control of you real estate future with Google Adwords paid search, but don’t try to do it on your own, even mathematicians that don’t truly know the inner workings of Google’s system could cost you tens of thousands of dollars in wasted ad spend.

Another thing to consider if you have a limited budget on Google say you put a budget cap of $10.00 per day.  Most days you could spend $10.00 in ad spend before your first cup of coffee in the morning with the amount of people looking for real estate on Google Search, especially if you were on multiple keywords on multiple campaigns.    The Search Market Firm would prefer to work with clients that can afford to spend at least $1000.00 for Google Marketing, we can help you if you do less, but you won’t see the same ROI with smaller budgets and the amount of time and energy it takes to target

When we manage Google Search campaigns we look at and optimize on so many different areas but some of the most popular are listed here.

The time of the day people are looking for real estate

What type of devices where they on

What type of browser the customers were in

What was the optimal time of day for clicks vs conversions

Are we wasting money on clicks that are not converting

Do we have search terms depleting our budgets that don’t apply to out business

Is our geographic location perfect or are we getting clicks from India

How many times did the client do a search before coming a consumer

What version of ads perform better

What version of the landing page performs better

How do we measure conversion micro and macro

Do you have the correct list of negative keywords to ensure you are not paying for thing like rental when you are looking for buyers

There are so many other things we look at when optimizing your Google marketing experience but you don’t need to worry about any of that as this is what we eat, sleep and drink 

Another thing to consider when optimizing and managing google campaigns is the website or landing page itself actually doing its job.  NOT ALL REAL ESTATE WEBSITE ARE CREATED EQUAL.  We have had clients that think their website is the best thing since sliced bread, but after we have a high converting real estate campaign that we have used time and time again and send $500 worth of traffic to it and it doesn’t perform then we know your website is broke.  We also create and sell high converting real estate marketing funnels that are tried and true.  The Search Market Firm will need to find is the sweet spot for Return on Investment for your real estate business, depending on what your overall business goals, whether you are trying to generate Buyers, Sellers, Motivated Sellers, Distressed Properties, Foreclosure Leads, or anything people can search online.


Zillow Cutting Agents Our Even Further

Wow and all of you agents have been feeding this data company all of their test data for years.  Do you want to advertise and get traffic the same place Zillow does?   Try Google to generate your own leads. Don’t let these conglomerates eat your lunch and then reserver it to you.  We at The Search Market Firm can show you a better way…. So now not only are they still selling you leads now they are going to cut you out of all your deals and take even more from you the agent.   For more information on how to be in control of your own marketing you should book a free consultation from The Search Market Firm today.

 5 our of the 7 top Positions are lead companies…. 🤔🤔🤔🤔🤔

The True Value of Home Valuation Leads.

As a realtors there are many different ways to generate leads, but we have found home valuation leads with our new custom home valuation tool seems to be a true blessing to our real estate clients.   There are a ton of people each and every day on Google and Bing searching things like “What is My Home Worth”, “Home Values In Portland”, “Find Out What My Home Is Worth”, “What Would My Home Sell For”, and so forth.   We have also has a tremendous amount of luck with social media targeting as well through facebook and instagram for people that are looking to sell their homes.

The Search Market Firm has launched a new home valuation tool to create high quality listing leads for realtors.  We drive traffic from Google, Bing, Facebook and other traffic sources to generate a large number of leads for our referral partners.  We deliver true value to the agents as well as their clients as the tool keeps the agents updated of property values and comparable sales data monthly.

We are looking to feature 3-5 top local real estate agents on the top search phrases on the number one marketing medium in the world- Google.    We are looking for serious partners or teams that want a large influx of leads here in our local market.   There are only so many search phrases and areas we can feature agents and we do work on a first come, first serve basis.  So if you want to be one of the first companies to utilize our new state of the art tool them let us know as soon as you can, we do work on a first come first serve basis.  The tool will be available to all agents and offices, but we will be limited on the amount of keywords and Google marketing in our home territories as demand has been high for the tool.