Facebook Marketing For Real Estate, 21 Ways To Generate Realtor Business


Facebook Marketing For Real Estate

21 Ways To Generate Realtor Business With Facebook


Facebook marketing for real estate


  1. Get Social- Facebook Marketing For Real Esate is the number 1 Social Media Platform hands down for realtors.  If you want to generate high quality real estate estate leads, then touch on your your Facebook Marketing Strategies now.
  2. DO create a dedicated business page for your real estate business. Make sure to have high quality photo’s and logo, put a nice description and highlight yourself as an agent.   As a realtor YOU MUST CREATE A BUSINESS PAGE FOR ANALYTICS and your business tracking pixel.
  3. Use your one time “convert to business page” feature facebook allows you  to automatically add all off of your personal contacts to your facebook business page and keep your personal page without touching it.
  4. Use Facebook’s demographic targeting to drive traffic to dedicated sales funnel and landing pages and to generate leads.
  5. Use Facebook to target homeowners with your home valuation tool.
  6. Utilize Facebook’s Tracking Pixel on every single website, landing page, and sales funnel created.   The pixel will give you a deep insight into your users and help close the loops of your client when re-marketing to your leads.
  7. Create a retargeting/re-marketing campaign. Target clients depending on what they were doing on your website. If someone is looking to sell their home don’t be sending them buyer ads or listings to look at.
  8. Utilize the deep rich demographic targeting for your lead generation campaigns. Did you know you can target homeowners that make over 100,000$ a year, in a specific location, that recently were looking at new homes online?
  9. Share you client stories online.  Facebook make top of mind awareness simple.
  10. Post client video testimonials of Facebook, paint the picture of how much of an amazing realtor you actually are.Facebook marketing for real estate
  11. Utilize Facebook groups to connect with more and more people.  Be a people person, find niche groups and make friends.  Sometimes post industry news and news worthy info in the groups, don’t over do it, but do do it.   Share often and share quality.
  12. Create a local Investor Facebook group.  Create a watering hole to meet new investors, find them on facebook, have regular meet ups.
  13. Create helpful tabs on your Facebook page that will redirect your clients into your sales funnels or websites.
  14. Don’t just like stuff all the time people are humans and like to communicate talk and actually comment on peoples posts, engage humans.   Comments and thoughts go so much further in social media that simply liking a post. Likes are one thing comments are whole different animal, try and see the results of engagement.
  15. Utilize the power of video, utilize Facebook Live to do walk through of homes to show off amenities. Utilize your phone camera to capture the fun times as a realtor.
  16. Use Facebook demographic targeting to promote open houses.  Target all of the neighbors within 1-2 miles of the house to help promote your open houses
  17. Use Facebook social share icons on your IDX website and sales funnels so people can easily share your house photos, events, properties, and more.
  18. We always recommend always having your listings on your own idx website on your own website and then you should share all of your listings with social share icons from your own website.  This way when people click on it it drive all the traffic back to your site increasing your SEO.
  19. Share interest and fun facts about the areas you are the expert in.
  20. Create and share local entertainment guides via Facebook.
  21. Utilize Facebook to promote first time homebuyer classes.  Invite people to it, use paid ads to drive more traffic, share to your friends lists and to your groups.
  22. Be fun quirky and weird.  Use social media to show off your personality.  People like people that are fun, loud, obnoxious, edgy, and more.
  23. Post and share fancy homes in the area that are not your listings. Talk about what’s on the market, what are hot deals. Create a following by making yourself an industry expert.


14 Ways To Leverage Instagram For Real Estate Marketing

Instagram For Real Estate Marketing A Realtors Guide To Instagram 14 Ways To Leverage Instagram For Real Estate Marketing.

When Instagram For Real Estate Marketing, Make Sure To Follow These Conversion Increasing Tips…  

  1. When using Instagram for real estate marketing, make sure to use only the highest quality of photos. Try to just remind people of what you do for a living, keep it fun and light, don’t sell, but use instagram to stay on the top of your customers mind.  Just remind them about what it is you do with content in context to your audience.

  2. If your going to perform instagram for real estate marketing try image enhancement services. Image Enhancement will take the quality of your photos to the next level, Instagram is very heavily focused on imagery and video, make sure your photos look as good as possible.
  3. Utilize your cell phone’s video camera to perform video walk though of homes.  Share and post these video walk throughs on Instagram.
  4. Utilize your cell phone or go-pro to do small video posts about significant places in the community you sell real estate in.   Be the community expert and what better, than to show your audience though rich video and pictures.  Not only be the Real Estate marketing expert in your neighborhood, but also really learn the area and know the schools, the favorite cafe’s, and more.
  5. Utilize Instagram paid adverting to direct target market consumers.  Use facebook’s adverting platform you can feed off of their advanced demographic targeting to people on Instagram.  Using Instagram you can make yourself a local celebrity for a small amount of money.  We recommend separate campaigns for Instagram vs Facebook to truly know what platform is delivering better results.
  6. Use Instagram to post client experiences and to tell client stories. The proof is in the pudding when it comes to showing people what you do. Don’t just sell sell sell. Give people quality content to follow, like and watch…. Paint the picture, be good at story telling and it will help you grow a huge following.
  7. Create MiniScripts and dedicated storylines for short video listings or hire a videographer.
  8. Use hyperlapse videos to showcase homes, discussions and hot topics when using instagram for real estate marketing.
  9. Record client testimonial videos on your Iphone at the closing table.  Record and document the key hand off and ensure you tag the clients in the post as well.
  10. Automatically add your posts to twitter and facebook at the same time you post on Instagram.  Using a social media marketing tool like hootsuite or our zoho social to push these posts to multiple platforms.
  11. Be simple and unique and use your camera on your smart phone to record Tips or tricks for clients. Post Instagram Real Estate Marketing content at-least once every week.  Take 15 minutes to record content to share.
  12. Take advantage of relevant hash tags.  Make sure to #hashtag your posts in Instagram, it will help your content get found when people are looking up hash tagged content.
  13. Make sure to like and comment on other user posts. Social media is a two way street make sure you engage with people as well.
  14. Utilize professional digital marketing agencies like The Search Market Firm.  TSMF will help you grow your Real Estate Instagram Page to an astronomical level.  Want to get thousands of followers on your instagram in a VIRAL type Manner?

Learn more about how The Search Market Firm can help you with Instagram Marketing For Real Estate Now!




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#instagram realtor #real estate marketing with instagram #instagram for realtors #real estate instagram marketing #real estate marketing

“What is a good mouse trap without any mice? What good is mice without a trap”

“Whats good is a mouse trap without any mice? What good is mice without a trap”

We often have wondered the same thing.  If we build a very nice “Mouse Trap” a website but we don’t send a bunch of mice through it, are we actually doing ourselves justice?

Most business have not figured out its a two step approach.  One is build the mouse trap, two is send as many mice through it as possible.

Build an amazing real estate website build for lead conversion= Mouse Trap

Send mice through= Google PPC Traffic, Bing, Facebook, Content Strategy, SEO traffic, Email traffic, Yahoo, Yelp, Pinterest, and more.

People ofter build a beautiful website, but then they don’t realize the time, energy, and hard earned cash it will actually get mice to the trap.

Mouse Trap= Conversion Optimized Website, Landing Pages, And Marketing Funnels.

Traffic= Google PPC, SEO, Email, Content Creation, Bing, Yahoo, Etc.

Let The Search Market Firm build you a proper mouse trap and help you help our mice buy the homes of their dreams.


15 Tips To Help Realtors Generate 20+ New Listing Transactions in 2018

15 Tips To Help Realtors Generate 20+ New Listing Transactions in 2018.


15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

  • Create an all in dedicated websites to generate listing leads
    • Build a dedicated lead generation monster that will target every single person in your market looking on Google, Bing, and Yahoo when they search things like.   “Sell My Home Now, Sell My Home For Cash, Cash For Homes, What’s the Value of My home, List My Home, Sell My Rental House”
  • Utilize credit bureau data to collect lists of potential people that maybe willing to sell-
    • Prospect certain demographics, certain zip codes, certain income levels, loan to value’s and combinations of all of it, and then send direct mail to them, talk with your local loan officer to help you split the costs of the mailings as long as you are RESPA compliant.
  • Use Home Valuation Tools With Google PPC, Email Marketing, Facebook Demographic Targeting, & Pinterest to drive leads.  
    • Home Value Leads often can turn into two transactions, as the person will need to sell their current home and purchase a new one. As a realtor home valuation leads is a no brainer in 2018.
  • Explore Expired FSBO Listings and cold call the owners directly
    • Have a great script
    • Be genuine
    • Have fun- no one like cold calling use your personality and sell the appointment
  • Use Linked in to connect with your consumers
    • Add your clients to your linked in profile as soon as you come into contact with them. Add Information on linked in about selling homes, or experience you have helping others sell homes.
  • Blogging
    • In 2018 there is no better way to promote yourself and make your self an industry guru. Put our quality content, especially video, audio, and rich media format on your blog.  Google loves high quality relative content. If you don’t like writing pull out your cell phone and do recorded videos. Make sure to share content 1-2x per week to your personal blog. Make sure to share and have social share buttons on your blog so people can share your quality content in one click.
  • Use single call to action landing pages designed for lead generation for different niche clients.
    • If you are going after someone specific go all in on the landing page optimization and design. Make sure to speak to the traffic you are sending the best you can. Have expert real estate marketer’s help.
  • Create a dedicated sales funnel (Landing Page, Social Media, PPC, Email, Retargeting, etc) for Seller Leads for PPC and Facebook Marketing.
    • Creating and mastering the art of sales funnels is the basis of what we at The Search Market Firm focus on.   Creating product/ninche specific marketing funnels will be the one thing that will drive your business to astronomical levels.
  • Call and Door Knock Foreclosure list and home value leads with a list of investors and cash buyers on hand looking for deals. Leave door hangers if not home.
    • Have you ever tried to call a foreclosure list? It’s impossible when people get behind they are sometime dodging creditors, or overburdened by collectors calling. Go knock on their door and drop off an envelope with a written letter, business cards, etc.   Door knock, sell on the spot.
  • Focus on you sphere for relationship referrals.
    • Know who your top 10 clients and advocates are, make sure to contact and be a friend to these people. Send messages, buy stuff for, go to birthdays, invite to dinner. BUILD FRIENDS.
  • Host client parties and get together.
    • People do business with people they like, be the fun Realtor, take your clients out, entertain them, all the while building trust, and everlasting friendships.
  • Regularly attend the local networking events.
    • Great way to meet potential investors and people that may need help, also just a good way to get out and about in the community.
  • Network with local divorce attorneys.
    • When divorces happen homes commonly get sold or refinanced. Make sure to network with divorce attorneys to have a fresh source of leads for home sales.
15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

  • Data driven direct mail campaigns.
    • Use the credit bureaus or the data aggregators to get specific demographic lists and do direct mail campaigns to offer to sell their homes.  Be smart and segment your target demographic in batches.
  • Behavior Based Email Marketing.
    • All email market your sphere, contacts, anyone you can put on your lists, get in front of you clients and provide quality content people like and will hopefully share. Create behavior-based triggers within campaigns to get a better user experience.
  • Use your active and pending listings to showcase your skills as a listing agent through social media.
    • If you just make the impossible happen Facebook Live about it or send it out on Instagram. Make posts that showcase your skills as a realtor not just sell sell sell. Show people why choose you and have some personality for god sakes.
  • Buy Listing Leads.
    • Contact professionals, pay the cash and get the high quality results. Generating leads on your own is extremely difficult especially when you are going against math drive companies like The Search Market Firm.  If you don’t have an extreme knowledge of Google, landing page optimization, social media strategy, CRM and ways to tie it all together, then let our knowledgable staff help.

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Written by:

Matthew MontsDeOca


Real Estate Sales Funnels

Have You Mastered Your Real Estate Sales Funnel Yet?

Real Estate Sales Funnel 101

Do you have a true Real Estate Sales Funnel that is allowing you to sell as much real estate as possible by increasing your sphere of influence and marketing channels? 

95% of realtors we come into contact with have never truly mastered a pristine Real Estate Sales Funnel for their business, we know this because they are still part of the 95%.  Realtors are still overpaying to buy the same leads Zillow, Trulia and Realtor generate and sell to the highest bidder.   Why not use similar Real Estate Sales Funnels the same way the large lead generation companies do.  

Think about a different approach.     Create your own real estate sales funnel now.   Differentiate, Disrupt, Disturb,  And Dominate the market. The best way to maximize Real Estate ad spend revenue off of Google, Bing, And Facebook is to create highly targeted landing pages that are built for conversions.  Drive traffic to that landing pages via the main traffic sources out there like Google, Facebook, Instagram, Email Marketing, Blogs, Bing, and more.   How do you think Boomtown, Real Geeks, Tiger Leads, Bold Leads, and all the major lead companies generate leads, they build niche sales and marketing funnels then drive traffic via Google paid marketing.

In order to be successful a Realtor in 2018 you must measure and optimize these real estate sales funnels continuously by completing A/B testing/split testing, landing page optimizations, content creation, dynamic keyword insertion, and more. Once you have built strong enough campaigns and have done plenty of split testing you should maximize your revenue and profitable depending on how much you are willing to risk to generate a transaction.  If you want to make sure you are not wasting large amounts of money make sure you work with a  real estate marketing company that truly understands real estate sales funnels and real estate marketing.

The Search Marketing Firm’s Real Estate Marketing Funnel

How do you think Zillow and Realtor.com generate leads they to sell to you? They build robust real estate sales funnels and then funnel their to those funnels through all of the major traffic sources.  These companies vest heavily into their marketing automation funnels, landing pages, and squeeze pages, then they extract the lead information and sell it to the highest bidding realtor.

Would you like to know how to generate your own sales funnel and how to generate the same types of leads on your own without using the lead aggregators or buying a so called “Exclusive Lead” when they are far from that… Are you tired of just getting a partial zip code or wondering how that lead distribution algorithm really works?   If you are looking for listing leads, buyer leads, foreclosure leads, home value leads, multi-family leads or others lead contact experts to build you a personalized sales funnel. Make sure to select a company that knows real estate marketing and can take the guesswork out of the process. Teaming with a company like The Search Market Firm can help you achieve all of your real estate marketing goals and objectives and ensure your real estate sale funnels are preforming astronomical levels.

Top 10 Tech Ninja Realtor Marketing Domination Techniques for Real Estate in 2018



  1. Set yourself up on Social Media, THE RIGHT WAY.   Make sure you have Social Media accounts on tall of the big social media networks.   Facebook, Google +, Instagram, Pinterest, and Twitter at minimum.   Make sure to provide quality content including pictures, videos, customer successes, key hand offs and more. Try to show the successes and paint the picture with your current clients and utilize their stories to market your business.   Use an automate social media poster like hootsuite, zoho social, social pilot, buffer and a slew of other programs that will allow you to handle all of your social media marketing from one platform, and post to multiple accounts and schedule posts with one to two clicks.


  1. Have your own IDX/Rets website– Do you really want to send your consumer to look at real estate on the top lead aggregation sites in the world like Realtor.com, Zillow, and Redfin?     These companies spend millions of dollars in marketing and make billions of dollars by selling your clients contact information to the highest bidder.   Send traffic to your own IDX/RETS website to ensure your clients are not on the biggest lead aggregation sites in the county. Protect your business… Sign your client up on your IDX website, get them registered, get your mobile app installed on their phones, get them using your site. Share your listings to social media from your own website.


  1. Setup social share icons on individual property webpages, sales funnels, and any content you would like people to easily access and share.   It seems like such a simple thing, but far too many times we see websites with no easy way to share the data and information on a particular property. People online are lazy make it a one click share.


  1. Setup custom real estate sales funnels depending on what types of customers and transactions you want to go after. Make sure to build a dedicated all in landing page and sales funnel that is customized for very specific Niche Markets. People waste so many ad dollars sending traffic to a weak or underperforming landing page or funnel. Spend the time and the money to make sure your sales funnel is achieving its optimal results.   You must work hard to master your sales funnel with Split testing, rearranging funnel steps, trial and error, consulting with professionals and more. Every niche and vertical has a completely different sales cycle so make sure to customize your funnels to maximize ad spend. Think about this. If you are spending $5,000 a month on advertising and you only spend say $50.00 a month on your basic cookie cutter website, do you think you are going to get the results you desire for your marketing spend?   More money in marketing is not always the answer. Do you know your conversion rates on your current sales funnel, and have worked diligently to optimize the results? If not you have a huge opportunity as a real estate professional.


  1. Offer irresistible content to capture leads. Everyone has heard the old saying “Content Is King” we have a new saying its called “Context Is King” Have quality content in context with what your demographic or niche is after.   Are you trying to sell houses to veterans? Think about how you can offer quality content to veterans for free in exchange for their contact information. Maybe create an e-book with the title “20 tips any veteran should follow when looking to buy a home” Or are you a multifamily guy.   “10 tips on how to really make money by investing in real estate.” The thing is quality content MUST be created and be in context.


  1. Create a dedicated newsletter and email marketing campaigns that ads value to your clients.   Create a dedicated newsletter to give clients information they need about buy a home, maybe feature your open houses, new houses on the market, niche investment opportunities, news about first time home buyer seminars, pocket listings, and more. Create a dedicated email nurturing campaign as well. When talking about email marketing first your need to segregate your clients into different categories and types of clients. So you can create dedicated drip emails for each of those different consumer types. You don’t want to send the same garbage email to your Buyers, Sellers, Home Valuation Leads, Commercial Clients Friends, Family, Relatives, ETC.   If you segregate your clients by different types, behaviors, wants, needs or desires you will be more likely to convert those clients if your content is matching the overall vibe of that individual client.


  1. Create A Listing In Google My Business. Have you ever wondered why some of the top realtors in your area come up on Google Maps when you are looking for a real estate office? They know the power of Google My Business. Every business owner in the country should register their business on Google My Business, make sure to put valid contact information as this will be shown worldwide when people are looking in your area for your real estate services.


  1. Utilize Video In All Aspects Of Marketing.   Have you ever used Facebook live when doing a walk through? Or have you utilized the power of Youtube to reach a broader audience and help you dominate your SEO niche? Video in any form is considered rich quality data by Google and by other search engines. If you make an effort to create and utilize video in your marketing you will be so better off as a realtor. Be fun, funky, unique, and most important consistent.   Simply do a Facebook live once a week going over industry news, or just be funny and silly. Video is a way to show your personality, show you are a human, and show you know your real estate game- Just don’t do all real estate blah blah blah crap, mix it up make it fun.   Try Facebook live, video from your i-phone, a custom professional video, drone footage, A motion graphic, anything extra to grab people attention especially on social media, and your own site/blog.


  1. Utilize re-targeting with Social Media and Google’s display network. Re-targeting or re-marketing creates excellent top-of-mind awareness, additional call to actions, branding, and more.   Did you know you can retarget some up to 30-90 different times over a 2-3 month period. Did you know we as marketers can upload your entire database into social media and track just those individuals in your database, or people that have visited specific pages on your website, instead of just doing a blanket marketing approach to a whole bunch of people that will NEVER buy real estate? Are you paying money to Zillow, Google, Realtor.com and not getting the conversion results you desire? Remarketing has proven to increase conversion rates in real estate from 1-5% in your overall conversion rates for the leads you generate. You spend so much money to generate a lead then what do you do call, text, email? GET SOCIAL AND GET ON RELEATED SITES your consumers visit everyday.


  1. Never try to do it alone. If you are not a digital marketer or have an extreme background in marketing, or even if you do, getting an outside professional point of view can really help you think outside of the box, or just having additional help can free you up to do other money making activities.   You may want to focus on what you are good at and that is selling real estate. Do you write algorithms and advanced script’s to compete against your biggest competitors based on statistical data, or are you guessing still?   A solid marketing company like The Search Market Firm, can help ensure your organization is doing what it needs to be successful with your sales funnels, websites, CRMs, Google Marketing, Social Media, Zillow marketing, and so much more. You focus on real estate let The Search Market Firm focus on the tech and marketing side of your business.