Why is Google Search So Important But So Overlooked By So Many Realtors?

Google Adwords Search For Real Estate Leads

How does Zillow, Redfin, Homes.com, Realtor.com, Boomtown, Kunversion, HomeLight, and the other big players generate leads?    They use Google, and Bing Paid advertising platforms and organic SEO to drive traffic to high converting squeeze pages, funnels, and websites with strong call to actions.  The same principles apply on other larger traffic mediums from social media sites like Facebook, Instagram, and as well.   Traffic source, to squeeze page, to follow up.

No company is doing anything truly unique but the power is all in how they setup up their call to action, categorize traffic, and handle the lead follow up.   When buying a lead your are buying a simple form fill, the questions design, search phrases, colors, buttons, etc will determine on how well the page itself performs, but a form fill is a form fill.    With Google & Bing PPC marketing is just like king of the hill and those with the deepest pockets will get the highest positions, as they will be able to out bid the competition.

Companies have also often have had terrible taste in their mouth because of experience with shady internet marketing companies selling individual keywords and marketing with 30-500% markups at times.

Google is the number one source of leads for Real Estate marketers today.   Why do you suppose Zillow, Realtor.com, Redfin, and all the lead aggregators spend so much money on PPC traffic along with their SEO because it works.   You cannot search a city name plus homes for sale anywhere on Google’s search without seeing the top lead companies that sell you leads at a mark up of 50-400% while also selling the same leads to your competitors their referral partners and more.    Take control of you real estate future with Google Adwords paid search, but don’t try to do it on your own, even mathematicians that don’t truly know the inner workings of Google’s system could cost you tens of thousands of dollars in wasted ad spend.

Another thing to consider if you have a limited budget on Google say you put a budget cap of $10.00 per day.  Most days you could spend $10.00 in ad spend before your first cup of coffee in the morning with the amount of people looking for real estate on Google Search, especially if you were on multiple keywords on multiple campaigns.    The Search Market Firm would prefer to work with clients that can afford to spend at least $1000.00 for Google Marketing, we can help you if you do less, but you won’t see the same ROI with smaller budgets and the amount of time and energy it takes to target

When we manage Google Search campaigns we look at and optimize on so many different areas but some of the most popular are listed here.

The time of the day people are looking for real estate

What type of devices where they on

What type of browser the customers were in

What was the optimal time of day for clicks vs conversions

Are we wasting money on clicks that are not converting

Do we have search terms depleting our budgets that don’t apply to out business

Is our geographic location perfect or are we getting clicks from India

How many times did the client do a search before coming a consumer

What version of ads perform better

What version of the landing page performs better

How do we measure conversion micro and macro

Do you have the correct list of negative keywords to ensure you are not paying for thing like rental when you are looking for buyers

There are so many other things we look at when optimizing your Google marketing experience but you don’t need to worry about any of that as this is what we eat, sleep and drink 

Another thing to consider when optimizing and managing google campaigns is the website or landing page itself actually doing its job.  NOT ALL REAL ESTATE WEBSITE ARE CREATED EQUAL.  We have had clients that think their website is the best thing since sliced bread, but after we have a high converting real estate campaign that we have used time and time again and send $500 worth of traffic to it and it doesn’t perform then we know your website is broke.  We also create and sell high converting real estate marketing funnels that are tried and true.  The Search Market Firm will need to find is the sweet spot for Return on Investment for your real estate business, depending on what your overall business goals, whether you are trying to generate Buyers, Sellers, Motivated Sellers, Distressed Properties, Foreclosure Leads, or anything people can search online.

 

Zillow Cutting Agents Our Even Further

Wow and all of you agents have been feeding this data company all of their test data for years.  Do you want to advertise and get traffic the same place Zillow does?   Try Google to generate your own leads. Don’t let these conglomerates eat your lunch and then reserver it to you.  We at The Search Market Firm can show you a better way…. So now not only are they still selling you leads now they are going to cut you out of all your deals and take even more from you the agent.   For more information on how to be in control of your own marketing you should book a free consultation from The Search Market Firm today.

https://www.inman.com/2018/04/12/zillow-will-begin-buying-and-selling-homes-using-agents/

 5 our of the 7 top Positions are lead companies…. 🤔🤔🤔🤔🤔

The True Value of Home Valuation Leads.

As a realtors there are many different ways to generate leads, but we have found home valuation leads with our new custom home valuation tool seems to be a true blessing to our real estate clients.   There are a ton of people each and every day on Google and Bing searching things like “What is My Home Worth”, “Home Values In Portland”, “Find Out What My Home Is Worth”, “What Would My Home Sell For”, and so forth.   We have also has a tremendous amount of luck with social media targeting as well through facebook and instagram for people that are looking to sell their homes.

The Search Market Firm has launched a new home valuation tool to create high quality listing leads for realtors.  We drive traffic from Google, Bing, Facebook and other traffic sources to generate a large number of leads for our referral partners.  We deliver true value to the agents as well as their clients as the tool keeps the agents updated of property values and comparable sales data monthly.

We are looking to feature 3-5 top local real estate agents on the top search phrases on the number one marketing medium in the world- Google.    We are looking for serious partners or teams that want a large influx of leads here in our local market.   There are only so many search phrases and areas we can feature agents and we do work on a first come, first serve basis.  So if you want to be one of the first companies to utilize our new state of the art tool them let us know as soon as you can, we do work on a first come first serve basis.  The tool will be available to all agents and offices, but we will be limited on the amount of keywords and Google marketing in our home territories as demand has been high for the tool.

 

 

21 Ways To Generate Real Estate Transactions With Facebook

 

21 Ways To Generate Real Estate Transactions With Facebook.

 

Facebook marketing for real estate

 

  1. Get Social- Facebook is the number 1 Social Media Platform.  If you want to generate real estate with facebook you have came to the right post.  1st DO create a dedicated business page for your real estate business. Make sure to have high quality photo’s and logo, put a nice description and highlight yourself as an agent.   Use your one time “convert to business Page feature facebook allows you to use to automatically add off of your personal contacts to your facebook business page.   As a realtor YOU MUST CREATE A BUSINESS PAGE FOR ANALYTICS and your business tracking pixel.
  2. Use Facebook’s demographic targeting to drive traffic to dedicated sales funnel and landing pages and to generate leads.
  3. Use Facebook to target homeowners with your home valuation tool.
  4. Utilize Facebook’s Tracking Pixel on every single website, landing page, and sales funnel created.   The pixel will give you a deep insight into your users and help close the loops of your client when trying to re-marketing your leads.
  5. Create a retargeting/re-marketing campaign. Target clients depending on what they were doing on your website. If someone is looking to sell their home don’t be sending them buyer ads or listings to look at.
  6. Utilize the deep rich demographic targeting for your lead generation campaigns. Did you know you can target homeowners that make over 100,000$ a year, in a specific location, that recently were looking at new homes online?
  7. Share you client stories online.  Facebook make top of mind awareness simple.
  8. Post client video testimonials of Facebook, paint the picture of how much of an amazing realtor you actually are.Facebook marketing for real estate
  9. Utilize Facebook groups to connect with more and more people.  Be a people person, find niche groups and make friends.  Sometimes post industry news and news worthy info in the groups, don’t over do it, but do do it.   Share often and share quality.
  10. Create a local Investor Facebook group.  Create a watering hole to meet new investors, find them on facebook, have regular meet ups.
  11. Create helpful tabs on your Facebook page that will redirect your clients into your sales funnels or websites.
  12. Don’t just like stuff all the time people are humans and like to communicate talk and actually comment on peoples posts, engage humans.   Comments and thoughts go so much further in social media that simply liking a post. Likes are one thing comments are whole different animal, try and see the results of engagement.
  13. Utilize the power of video, utilize Facebook Live to do walk through of homes to show off amenities. Utilize your phone camera to capture the fun times as a realtor.
  14. Use Facebook demographic targeting to promote open houses.  Target all of the neighbors within 1-2 miles of the house to help promote your open houses
  15. Use Facebook social share icons on your IDX website and sales funnels so people can easily share your house photos, events, properties, and more.
  16. We always recommend always having your listings on your own idx website on your own website and then you should share all of your listings with social share icons from your own website.  This way when people click on it it drive all the traffic back to your site increasing your SEO.
  17. Share interest and fun facts about the areas you are the expert in.
  18. Create and share local entertainment guides via Facebook.
  19. Utilize Facebook to promote first time homebuyer classes.  Invite people to it, use paid ads to drive more traffic, share to your friends lists and to your groups.
  20. Be fun quirky and weird.  Use social media to show off your personality.  People like people that are fun, loud, obnoxious, edgy, and more.
  21. Post and share fancy homes in the area that are not your listings. Talk about what’s on the market, what are hot deals. Create a following by making yourself an industry expert.

 

13 Ways To Leverage Instagram For Real Estate Marketing.

13 Ways To Leverage Instagram For Real Estate Marketing.


  1. Use high quality photos of your real estate listings (SPARINGLY). Share quality picture of homes you have for sale or the real “fixer upper” funny scenarios, off the wall weird and more,  Share these photos often to remind people of what you do for a living, keep it fun and light, don’t sell, just remind them about what it is you do with content in context to your audience.   Try image enhancement services to enhance the quality of your real estate photos.

  2. Utilize your cell phone’s video camera to do walk though of homes and share and post to Instagram.
  3. Utilize your cell phone or go-pro to do small video posts about different significant places in the community you sell real estate in.  Be the community expert and what better to show your audience though rich video and pics.
  4. Utilize Instagram paid adverting to direct target market consumers.  Use facebook’s adverting platform you can feed off of their advanced demographic targeting but to your people on Instagram.
  5. Use Instagram to post client experiences and to tell client stories. The proof is in the pudding when it comes to showing people what you do. Don’t just sell sell sell. Give people quality content to follow, like and watch…. Paint the picture, be good at story telling.
  6. Create MiniScripts and dedicated storylines for short video listings or hire a videographer.
  7. Use hyperlapse videos to show products, services, homes and more.
  8. Get clients to do testimonial videos on your Iphone event and post to Instagram.
  9. Automatically add your posts to twitter and facebook at the same time you post on Instagram.
  10. Be simple unique and use your camera on your smart phone, post to Instagram once every week.  Take 15 minutes to record content to share.
  11. Use and take advantage of relevant hash tags.  Make sure to #hashtag your posts in Instagram, it will help your content get found when people are looking up hash tagged content.
  12. Make sure to like and comment on other user posts.   Social media is a two way street make sure you engage with people as well.
  13. Utilize professional digital marketing agencies like The Search Market Firm to grow your Instagram Page to astronomical levels.  Want to get thousands of followers on your Instagram page daily ?

Learn more about what The Search Market Firm can do for you.

Google Adwords PPC Mangement

“What is a good mouse trap without any mice? What good is mice without a trap”

“Whats good is a mouse trap without any mice? What good is mice without a trap”

We often have wondered the same thing.  If we build a very nice “Mouse Trap” a website but we don’t send a bunch of mice through it, are we actually doing ourselves justice?

Most business have not figured out its a two step approach.  One is build the mouse trap, two is send as many mice through it as possible.

Build an amazing real estate website build for lead conversion= Mouse Trap

Send mice through= Google PPC Traffic, Bing, Facebook, Content Strategy, SEO traffic, Email traffic, Yahoo, Yelp, Pinterest, and more.

People ofter build a beautiful website, but then they don’t realize the time, energy, and hard earned cash it will actually get mice to the trap.

Mouse Trap= Conversion Optimized Website, Landing Pages, And Marketing Funnels.

Traffic= Google PPC, SEO, Email, Content Creation, Bing, Yahoo, Etc.

Let The Search Market Firm build you a proper mouse trap and help you help our mice buy the homes of their dreams.

 

15 Tips To Help Realtors Generate 20+ New Listing Transactions in 2018

15 Tips To Help Realtors Generate 20+ New Listing Transactions in 2018.

 

15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

  • Create an all in dedicated websites to generate listing leads
    • Build a dedicated lead generation monster that will target every single person in your market looking on Google, Bing, and Yahoo when they search things like.   “Sell My Home Now, Sell My Home For Cash, Cash For Homes, What’s the Value of My home, List My Home, Sell My Rental House”
  • Utilize credit bureau data to collect lists of potential people that maybe willing to sell-
    • Prospect certain demographics, certain zip codes, certain income levels, loan to value’s and combinations of all of it, and then send direct mail to them, talk with your local loan officer to help you split the costs of the mailings as long as you are RESPA compliant.
  • Use Home Valuation Tools With Google PPC, Email Marketing, Facebook Demographic Targeting, & Pinterest to drive leads.  
    • Home Value Leads often can turn into two transactions, as the person will need to sell their current home and purchase a new one. As a realtor home valuation leads is a no brainer in 2018.
  • Explore Expired FSBO Listings and cold call the owners directly
    • Have a great script
    • Be genuine
    • Have fun- no one like cold calling use your personality and sell the appointment
  • Use Linked in to connect with your consumers
    • Add your clients to your linked in profile as soon as you come into contact with them. Add Information on linked in about selling homes, or experience you have helping others sell homes.
  • Blogging
    • In 2018 there is no better way to promote yourself and make your self an industry guru. Put our quality content, especially video, audio, and rich media format on your blog.  Google loves high quality relative content. If you don’t like writing pull out your cell phone and do recorded videos. Make sure to share content 1-2x per week to your personal blog. Make sure to share and have social share buttons on your blog so people can share your quality content in one click.
  • Use single call to action landing pages designed for lead generation for different niche clients.
    • If you are going after someone specific go all in on the landing page optimization and design. Make sure to speak to the traffic you are sending the best you can. Have expert real estate marketer’s help.
  • Create a dedicated sales funnel (Landing Page, Social Media, PPC, Email, Retargeting, etc) for Seller Leads for PPC and Facebook Marketing.
    • Creating and mastering the art of sales funnels is the basis of what we at The Search Market Firm focus on.   Creating product/ninche specific marketing funnels will be the one thing that will drive your business to astronomical levels.
  • Call and Door Knock Foreclosure list and home value leads with a list of investors and cash buyers on hand looking for deals. Leave door hangers if not home.
    • Have you ever tried to call a foreclosure list? It’s impossible when people get behind they are sometime dodging creditors, or overburdened by collectors calling. Go knock on their door and drop off an envelope with a written letter, business cards, etc.   Door knock, sell on the spot.
  • Focus on you sphere for relationship referrals.
    • Know who your top 10 clients and advocates are, make sure to contact and be a friend to these people. Send messages, buy stuff for, go to birthdays, invite to dinner. BUILD FRIENDS.
  • Host client parties and get together.
    • People do business with people they like, be the fun Realtor, take your clients out, entertain them, all the while building trust, and everlasting friendships.
  • Regularly attend the local networking events.
    • Great way to meet potential investors and people that may need help, also just a good way to get out and about in the community.
  • Network with local divorce attorneys.
    • When divorces happen homes commonly get sold or refinanced. Make sure to network with divorce attorneys to have a fresh source of leads for home sales.
15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

15 Tips To Help Realtors To Generate 10+ New Listing Transactions in 2018.

  • Data driven direct mail campaigns.
    • Use the credit bureaus or the data aggregators to get specific demographic lists and do direct mail campaigns to offer to sell their homes.  Be smart and segment your target demographic in batches.
  • Behavior Based Email Marketing.
    • All email market your sphere, contacts, anyone you can put on your lists, get in front of you clients and provide quality content people like and will hopefully share. Create behavior-based triggers within campaigns to get a better user experience.
  • Use your active and pending listings to showcase your skills as a listing agent through social media.
    • If you just make the impossible happen Facebook Live about it or send it out on Instagram. Make posts that showcase your skills as a realtor not just sell sell sell. Show people why choose you and have some personality for god sakes.
  • Buy Listing Leads.
    • Contact professionals, pay the cash and get the high quality results. Generating leads on your own is extremely difficult especially when you are going against math drive companies like The Search Market Firm.  If you don’t have an extreme knowledge of Google, landing page optimization, social media strategy, CRM and ways to tie it all together, then let our knowledgable staff help.

Google Adwords PPC Mangement

 

Written by:

Matthew MontsDeOca

 

Real Estate Sales Funnels

Have You Mastered Your Real Estate Sales Funnel Yet?

Real Estate Sales Funnel 101?

Do you have a true sales funnel that is allowing you to sell as much real estate as possible?

95% of realtors we come into contact with have never truly mastered a pristine Real Estate Sales for their business, because they are still part of the 95%.  Realtors are still overpaying to buy the same leads Zillow and Realtor.com use the sales funnels for real estate every lead company uses.  Create your own real estate sales funnel now.   Differentiate, Disrupt, And Dominate.

Think about a different approach. The best way to maximize Real Estate ad spend revenue is to create niche targeted Real Estate sales funnel and drive traffic to that funnels via the main traffic sources out there like Google, Facebook, Instagram, Email Marketing, Blogs, Bing, Zillow, Realtor.com, and more. In order to be successful a Realtor in 2018 you must measure and optimize these sales funnels continuously by completing A/B testing, split testing, and landing page optimizations and more. Once you have built strong enough campaigns and have done plenty of split testing you will maximize your revenue per ad spend if working with a real estate marketing company that truly understands real estate sales funnels.

How do you think Zillow and Realtor.com generate leads to sell to you? They build sales funnels to funnel their clients into their main lead generation funnels, and then they extract the lead information and sell it to the highest bidding realtor. Would you like to know how to generate the same leads on your own without using the lead aggregators or buying a so called “Exclusive Lead” or are you tired of just getting a partial zip code?   If you are looking for listing leads, buyer leads, foreclosure leads, home value leads, multi-family leads or others lead contact experts to build you a personalized sales funnel. Make sure to select a company that knows real estate marketing and can take the guesswork out of the process. Teaming with a company like The Search Market Firm can help you achieve all of your real estate marketing goals and objectives.